Customer Journey Analytics: Market to People, Not Data Points
Web analytics can only take a marketer so far. Here’s how customer journey analytics can make your marketing more effective and efficient.
Connected advertising brings experience-led growth to CTV
Connected TV (CTV) is becoming a leading format for advertisers to reach their audience effectively, but connecting CTV to a larger ecosystem is a challenge.
Amplifon achieves 30% higher customer acquisition
Amplifon uses Adobe Experience Cloud to provide more personal, intimate experiences as customers explore options for better hearing.
