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Explore how Adobe Workfront Workflow brings people and AI together across the marketing lifecycle.
Bring AI into the flow of work.
Workfront is where people direct, agents execute and agents have the operational context they need.
- Assign work to AI the way you assign to a person. AI Collaborators can complete tasks with people, governed by the same permissions.
- Choose from Adobe, third-party or customised agents. Examples include agents built with Microsoft Copilot Studio, Claude Code, Writer and more.
- Use Workfront from supported AI platforms. Model Context Protocol (MCP) connectors for Claude, ChatGPT, Copilot and Gemini bring your operational context into the AI tools your team already uses.
Connect teams, tools and work across the organisation — the shared operating layer for enterprise marketing.
Workfront centralises intake, execution and coordination in one system of record where people and agents work on the same plan.
- Consolidate work requests and streamline intake. Capture, route and prioritise your requests across every team in one place.
- Manage resources and finances together. Go from forecast to actuals to margin, with governance built in.
- Extend collaboration beyond a single organisation. Connect workflows across agency and brand teams.
Reduce manual work, standardise processes and connect workflows across systems.
Workfront automates repetitive tasks so your team can focus on strategy and connects to your business applications so work moves with less disruption to the tools you already use.
- Reduce manual data entry with AI. Populate request forms and briefs from prompts or uploaded documents.
- Standardise execution with templates. Turn repeatable projects into curated starter templates and blueprints.
- Connect Workfront to your systems. Use low-code/no-code automation across your tech stack, without dedicated developer resources.
Streamline reviews and approvals across marketing and creative work.
Workfront and Frame.io Enterprise close the gaps between planning, execution and creative work-in progress — with AI helping to speed up cycles.
- One experience for marketing and creative teams. Unified Review & Approval brings Workfront and Frame.io together, on shared storage.
- AI-powered, human-led. From approval set-up to content review, AI handles the repetitive steps so reviews move faster while people stay in control.
- Connect to the rest of your Adobe stack. Sync with Frame.io for Business, Adobe GenStudio for Performance Marketing, Adobe Express and Adobe Experience Manager so review workflows extend across every place in which content is created.
Adopt AI in marketing with the controls, visibility and audit trails the enterprise requires.
As agents take on more work, governance helps teams scale AI with oversight. Workfront gives IT, marketing ops and marketing leadership an operating layer to govern people and agents together.
- Govern AI in the work itself. Manage AI Collaborators, MCP connections and agent actions through the permission and administrative controls in Workfront.
- Centralise visibility and reporting. View one system of record across people, agents and outcomes, with configurable dashboards and near real-time reporting.
- Connect to your business intelligence stack. Export Workfront data to Tableau, Power BI, Domo, Looker and more through Data Connect.
Explore Adobe Workfront Planning.
Workfront Planning turns marketing strategy into structured, connected plans your team can execute — with AI in the process from first insight to final brief. Strategy work starts in an AI-powered canvas that can draw on your performance data and help convert ideas into plans to run your campaigns.
Latest Workfront innovations
- AI Collaborators. Assign work to an AI agent inside Workfront just as you would assign work to a person. AI Collaborators pull the necessary context, complete the work and return it for review.
- Workfront in CX Enterprise Coworker. Describe what you need and Coworker can create draft plans, projects and approvals for review.
- Workfront MCP. Act in Workfront with the AI tools your team already uses. Make use of Claude, Copilot, ChatGPT, Gemini and more without switching tools.
- Ideation Space in Workfront Planning. Capture and shape campaign ideas up front, then carry them from strategy to a connected plan.
- Unified Review & Approval. Use Workfront and Frame.io for Business as one AI-enhanced review experience, with automated brand checks before approval.
- Advanced enterprise operations. Use richer forms, enterprise permissions and resource management features for governed operations at scale.
Adobe Workfront project management software use cases.
Scale your project management efforts.
Manage project workflows at an enterprise level with a single system so you can intake, resource, track, collaborate and report on your projects that are key to your business’s success.
Centralise project management for agencies and client work.
Orchestrate work across complex project management software. Let Adobe Workfront help centralise operations into a marketing system of record to deliver outstanding results for your clients.
Improve cross-functional collaboration.
Reduce barriers with powerful enterprise project management software that encourages teams across the organisation to contribute, collaborate and work together more effectively.
Plan campaigns with clearer alignment.
Keep your campaigns aligned to business objectives and connected to execution workflows.
Bring people and agents onto one team.
Give people and AI agents the same shared context, permissions and priorities inside a single system — so every action, human or automated, is tracked, authenticated and accounted for.
Unlock more with Adobe workflow software integrations.
Streamline on-brand content creation with Adobe Express.
Deliver on-brand content with built-in review and approvals.
Do more with additional Adobe integrations.
Integrate Workfront with other Adobe products, including Adobe Experience Manager, Frame.io for Business, Adobe Creative Cloud for enterprise and Adobe GenStudio for Performance Marketing, to build an optimised content supply chain.
Adobe Workfront has been named a Leader in the Forrester Wave™ Collaborative Work Management Tools report.
Adobe Workfront earned the 2025 TrustRadius Top Rated award, based on customer reviews.
Helping some of the world’s biggest companies build a marketing system of record.
Learn more about Workfront.
Questions? We have answers.
Adobe Workfront is a human-agent work management solution that helps teams and organisations plan, track and manage their work efficiently. It’s designed to streamline project management, task collaboration, resource management and portfolio management across various teams and departments.
Workfront lets people and AI agents work side by side in one governed system. AI Collaborators bring agents directly into your existing workflows — whether that's Adobe agents, customised agents or third-party agents built in Claude or Copilot. Workfront MCP extends that same governed access to the AI tools your team already uses. Ideation Space in Workfront Planning captures campaign ideas and carries them into a connected plan. Content Reviewer unifies Workfront and Frame.io for Business with automated brand checks.
AI Collaborators and Workfront MCP are designed to operate within your existing permissions, roles and licensing, so agents act within the access of the person behind them. MCP access requires the same OAuth authentication used to log into Workfront. Agent actions in Workfront are logged, giving IT and compliance visibility into what ran and who approved it. With AI Collaborators, human-in-the-loop approval is available by default — so teams can scale AI while staying on brand, on policy and accountable.
No. Workfront’s permissions, approvals and audit logs help you oversee how people and agents work, but AI-generated outputs can vary and may contain errors. People should review AI-generated work before it’s used and third-party agents and AI platforms you connect are subject to their own terms. Workfront doesn’t replace your legal, regulatory or brand review.
Adobe Workfront helps enterprises connect strategic priorities to portfolio decisions by organising projects and comparing business cases on factors such as alignment, cost, ROI and risk. This gives leaders a structured way to prioritise work competing for shared resources and track portfolio performance.
Adobe Workfront is an enterprise work management solution that connects intake, workflows, collaboration, approvals and reporting across the work lifecycle. Teams can manage projects with ongoing and ad hoc work, using configurable processes and integrations, including with other Adobe products.
In a world of growing content demands and fragmented data, you need to think strategically about your operations. Adobe Workfront helps you to lay the groundwork for centralised management of your entire marketing life cycle, leading to greater visibility, project management, insights and campaign orchestration at scale.
Workfront offers robust project management software capabilities, allowing managers to view team capacity, allocate resources to projects and tasks and balance workloads across teams or individuals. It also provides tools for resource scheduling, capacity planning and skill-based resource allocation.
Workfront facilitates cross-team collaboration by driving efficiencies through every stage of a project and simplifying review and approval cycles.
Workflow automation is a business process that uses software to automate repetitive tasks, such as email communication, data entry and software updates, to increase work productivity and efficiencies.
Workfront includes native integrations with many enterprise tools and systems, including Adobe Experience Manager, so your team can continue to work with focus, efficiency and productivity.
Let us show you the full power of Adobe Workfront.
title
People and AI work together in Adobe Workfront.
CardDescription
Eliminate manual work, connect teams and accelerate reviews by integrating AI agents into the workflows that your teams already use.
cardDate
2026-11-10
cardImage
primaryTag
caas:content-type/product-page
Tags
caas:content-type/product-page, caas:products/workfront
Let’s talk about what Adobe Workfront can do for your business.
