What is work automation?

Work automation uses rules, workflows and system integrations to move work forward automatically, routeing requests, assigning tasks, updating statuses and triggering approvals or notifications without manual effort. In Adobe Workfront, automation is built into core features like request queues, templates, approvals and auto-routeing. Adobe Workfront Fusion extends automation further by connecting Workfront to other enterprise systems through low-code logic and codeless connectors. Together, they reduce repetitive administration work, enforce best-practice processes and ensure the right people, data and tools are engaged at the right time, so teams can focus on higher-value work.

How do organisations benefit from workflow automation?

Workflow automation removes manual steps such as triaging requests, assigning tasks, routeing approvals and sending status updates, allowing teams to spend less time on administration and more time on strategic or creative work. Automated, standardised workflows improve consistency and compliance by ensuring that the correct steps, reviews and documentation are always carried out. When Workfront integrates with tools like Adobe Experience Manager, Adobe Creative Cloud for Enterprise, Adobe Marketo, Slack and Microsoft Teams, organisations eliminate transferral work between systems, accelerate cycle times and reduce errors. This leads to higher throughput, clearer visibility into work in progress and more predictable, repeatable delivery across teams.

Adobe Workfront Features

Work automation

Eliminate manual steps and bring products, campaigns, creative work and content to market with efficient workflow automation.

AI form fill

Eliminate manual data entry and speed up work intake by having AI populate request forms for you. Describe what you need in plain language or upload a document and Adobe Workfront automatically extracts key details, applies them to the right fields and reuse relevant context from past requests and objects — so your teams can start work faster with cleaner, more consistent information.

Faster form completion. Generate form values from a simple prompt instead of typing everything in field-by-field.
Document fill. Upload a brief or supporting file and let AI extract the details to populate the form automatically.
Proven context reuse. Reference past requests or Workfront objects so new requests stay consistent with similar work from before.

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AI-powered briefs

Accelerate creative alignment and production by auto-generating briefs from planning records. Workfront lets you upload unstructured documents — such as Microsoft Word documents, PowerPoint presentations and PDFs — to populate projects and planning records by leveraging AI. This frees marketers from manual data entry, saving time and money and letting them focus on high-value activities.

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Project templates and blueprints

Automate repeatable work by templatising project structures, processes and settings that are often replicated to create your own library of “starter” projects that speed up work initiation. Or, leverage Workfront's curated blueprints, which provide ready-to-deploy templates for common use cases, such as digital asset production, services delivery plans or IT organisation set-up.

Learn more about project templates and blueprints.

Customer Story
Adobe produces digital promos faster with Workfront.

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Automated workflows

Keep work and content moving by automating common processes and workflows.

Easy review set-up. Create simple review assignments or a series of sequential and parallel review stages and establish dependencies between stages.
Managed permissions. Limit visibility to required stakeholders where needed.
Streamlined workflows. Templatise frequently used workflows to speed content activation and ensure brand and process compliance.
Microsoft Copilot integration. Manage your work by seamlessly summarising projects, keeping work on track, proactively monitoring project health and more.