con-block-row-bgcolor

#FAFAFA

Adobe Workfront Use Case

Execute marketing campaigns with clearer alignment.

Adobe Workfront helps make marketing campaign planning simpler. Easily plan and manage your campaigns, align with business objectives and connect strategy directly to the work that delivers it.

Watch video | Watch video Workfront Campaign Planning Video Use Case

Get to market faster and stay aligned to your goals.

Adobe Workfront Planning lets you organise your campaigns by defining your campaign needs, identifying target audiences and creating timelines — with plans that are clear, connected to execution and informed by performance data from previous campaigns.

Get visibility across the campaign lifecycle.

View how plans connect to strategic initiatives and execution workflows in one centralised interface. Shareable table, timeline and calendar views provide stakeholders with visibility into the campaigns in flight.

Help accelerate time to market with AI.

Use Ideation Space to build campaign strategy on an AI-driven canvas that draws on performance data from past campaigns, delivered directly into Workfront Planning or turn unstructured documents into structured campaign records automatically. Upload a brief, PowerPoint or a PDF and let AI extract objectives, audiences, channels and assets to auto-populate planning records with less duplicate data entry.

Link Workfront Planning records to execution workflows for timely updates on budget, project completion and campaign status. The same operational context can be made available to supported AI platforms through MCP — so supported agents working on the campaign can use the same context, within your Workfront permissions.

style

three-up

Learn more about campaign planning.

https://main--da-bacom--adobecom.aem.page/fragments/products/workfront/campaign-planning-deeper-content

Questions? We have answers.

How does Workfront centralise campaign planning and improve visibility for marketing teams?

Adobe Workfront Planning helps create a shared view of campaign plans, centralises data and offers dashboards and calendars for real-time visibility across the campaign lifecycle. Customised workspaces and records help each team monitor what matters most to them.

Can Workfront help align strategic goals with campaign execution?

Workfront Planning can connect plans to execution workflows, enabling organisations to link strategic goals with campaign operations. Workfront Planning provides long-term visibility and resource planning to help support strategic results.

What automation features does Workfront offer to reduce manual campaign processes?

Workfront automates repeatable work and templatises processes to reduce manual intervention. Centralised request queues, automated routing and AI assistants can further reduce time spent on manual workflows.

What’s the difference between campaign management software and general project management tools?

In Workfront, campaign management covers organising connected marketing plans and campaigns, while project management focuses on coordinating the work and tasks needed to deliver them. Workfront Planning can connect campaign plans to Adobe Workfront Workflow projects, helping teams carry plans into execution.

How does the marketing calendar software in Adobe Workfront help teams stay on schedule?

With Workfront Planning, teams can view campaign information in a shared marketing calendar. Workfront calendars and milestone views can also show project and task dates. These views help teams see upcoming milestones, coordinate schedules and monitor progress.

How does Workfront support campaign resource planning and budget tracking?

Teams can use Workfront resource-planning tools to budget hours, FTE or cost allocations for users and roles and track project-level budget, costs, revenue and expenses in financial fields. This helps teams review planned resource needs and project financials in support of campaign delivery.

Title

Improve marketing campaign planning.

CardDescription

Plan and manage campaigns with Adobe Workfront, improving strategy, visibility and time-to-market.

cardDate

2024-08-22

cardImage

primaryTag

caas:content-type/product-page