Adobe Workfront Use Case

Execute campaign planning flawlessly.

Workfront keeps your campaigns aligned to business objectives and connected to execution workflows.

A marketing calendar daily view with campaign details including project owners and progress status

Get to market — and hit your goals — faster.

Adobe Workfront lets you organise your campaigns by defining clear objectives, identifying target audiences, creating timelines and more. Plans are clear, concise and connected to the work needed to achieve your marketing goals.

style

grid width 8

Get visibility across the campaign lifecycle.

View how plans connect to strategic initiatives and execution workflows in one centralised interface. Shareable table, timeline and calendar views provide stakeholders with visibility into every campaign in flight.

Accelerate time to market with AI.

Speed up record creation with help from Adobe AI Assistant. With it, you can upload unstructured documents to Workfront and let AI Assistant extract objectives, audiences, channels, assets and other relevant information — no duplicate data entry required.

Ensure your plans and execution are seamlessly connected with deep workflow integrations. Link planning records to process execution for real-time updates and monitoring on items like budget and project completion, ensuring your campaigns are timely, on plan and brand-consistent.

style

s-spacing, three-up

Learn more about campaign planning.

Introducing Workfront planning — building and activating your marketing system of record
Workfront’s new planning module offers powerful views of work to provide end-to-end visibility of your operations, across the marketing lifecycle.
Read article
The metadata of marketing — what a marketing system of record with Adobe Workfront Planning can do for you.
V Adobe launches Workfront Planning: a new solution for creating a marketing system of record. Discover how it streamlines operations, provides actionable insights and accelerate…
Read article

Title

Planning tools that connect campaign ideation to strategic execution.

CardDescription

Tap into the full lifecycle visibility, advanced AI and centralised data capabilities in Adobe Workfront to ensure your plans keep work on track.

cardDate

2024-08-22

cardImage