B2B marketing is marketing that targets individual companies and their decision makers as customers (business-to-business marketing) rather than targeting individual consumers as customers (B2C or business-to-consumer marketing).
Cluster analysis is a form of exploratory data analysis in which observations are divided into groups that share common characteristics. Those groups are compared and contrasted with other groups to derive information about the observations.
Correlation analysis, also known as bivariate analysis, is primarily concerned with finding out whether a relationship exists between variables and then determining the magnitude and action of that relationship.
Consumer marketing is selling goods or services to individuals for their personal use and promoting these goods and services through various marketing strategies, including using consumer data for personalized experiences.
Data science is a multidisciplinary field that brings together mathematics, statistics, programming, computer science, and domain knowledge to extract insights from data and create efficiencies in business tasks.
Predictive modeling is a statistical technique and process used to forecast future outcomes. It is most closely associated with predictive analytics, which focuses on using machine learning to predict what might happen next.