ADOBE WORKFRONT USE CASE

Deliver more in a system where humans and agents work together.

Marketing teams increasingly work with AI agents. Agents can help draft copy, summarise meetings, draft briefs and draft project plans for people to review — and they need to work from the same context, permissions and priorities as the people they collaborate with. Adobe Workfront is where people and agents work together.

Turn AI investment into measurable marketing capacity.

Bring people and agents into one connected workflow — with the intake, execution, automation and governance controls to help keep the operation moving with oversight.

Coordinate people and agents in one workspace.

Centralise how work enters the organisation, how it gets prioritised and how it gets resourced. Use AI to summarise what changed on active projects, surface suggested work allocations across people and agents and give people and agents the same shared context to act on. Review AI-generated summaries and suggestions for accuracy.

Automate the manual work that slows teams down.

AI-powered brief ingestion turns unstructured documents into structured projects quickly. Adobe Workfront Form Fill helps reduce repetitive data entry. Templates and blueprints standardise execution across teams. People stay in the loop, reviewing what the automation produced before it becomes the plan of record.

Scale AI adoption with oversight.

AI Collaborators bring visibility to agent actions and help agents work effectively within scoped boundaries — whether assigned directly, invoked through CX Enterprise Coworker Chat or via MCP through supported AI platforms, such as Claude, Copilot, ChatGPT or Gemini. Supported actions are authenticated, permission-checked and logged under Workfront’s permissions and administrative controls, helping give IT oversight of how agents are used.

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Learn more about human-agent work.

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Building marketing systems for human-agent work.

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Questions? We have answers.

Workfront lets teams assign configured AI Collaborators work in existing workflows: AI Collaborators handle tasks, issues and reviews all within scoped boundaries that the admin controls.

When setting up an AI Collaborator, an administrator provides the selected agent provider’s required authentication details and assigns a Workfront access level that governs its Workfront capabilities. AI Collaborators are permissioned Workfront users and supported activity is logged and auditable within Workfront.

Workfront brings agents into visible, repeatable workflows, helping teams apply AI to routine marketing work while reducing isolated handoffs. This can free people to focus on judgement and higher-value work; specific results depend on the use case and implementation.

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Humans and agents team up in Adobe Workfront.

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Automate manual work, scale AI adoption and guide people and agents together in one centralised workspace.

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2026-01-20

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