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Adobe Workfront Planning
Make marketing strategy actionable with AI.
Turn strategy into structured, connected plans — with AI assisting from the first insight through brief creation and execution handoff.
Unify strategic ideation and campaign planning so enterprise context can carry through stages of the marketing lifecycle.
Shape campaign strategy with Ideation Space. (coming soon)
Turn scattered inputs into approval-ready campaign strategy with an AI-driven infinite canvas. Here, marketing teams can combine files, prompts and ideas from across sources, then draw on their strategy to work with Adobe Customer Journey Analytics data.
- Leverage performance data. Introduce performance insights from similar campaigns via Customer Journey Analytics or other data sources — so strategy can be informed by how similar campaigns performed.
- Refresh or start from scratch. Update a proven campaign for a new season: leverage insights to help decide what stays, what shifts and why or build a net-new campaign with guided ideation, channel mix suggestions and initial concept directions.
- Collaborate on the strategy itself. Share the canvas and colleagues join live — same view, same data, same moment. Strategy stops living in a doc that gets emailed around.
- Connect to Workfront Planning. Approved outputs can create new campaign workspace in Planning, populated based on your configuration for the team to review and pick up.
Customise campaigns and metadata from start to finish.
Create shareable enterprise context by building the customised data structure your business needs — so the way you organise campaigns in Workfront Planning reflects the way your business runs.
- Customised workspaces. Create workspaces for each team or business unit and define the records that are important for each group’s success.
- Customised records. Deploy customised record types that reflect your marketing lifecycle — campaigns, activities, planning, performance and more.
- Automated record creation. Create records with the help of AI through a chat interface or connection to Ideation Space. Records can also be created manually or through the upload of documents.
Visualise and share campaign views.
Build custom views that give team members and stakeholders the visibility they need — with campaign calendars, shareable timelines and interactive filtering that turn planning data into actionable intelligence.
- Campaign calendars. Create calendars for your campaigns, events, deliverables and more.
- Shareable views. Build, customise and save views specifically for you, your team or stakeholders.
- Customised filtering. Provide actionable intelligence with interactive timeline views in table or calendar format that you can create, save and share.
Connect marketing records end-to-end.
Unify marketing strategy and activities through an operational graph of your marketing data, connecting strategic planning to execution and visualising the end-to-end workflow.
- Linked records. Combine planning and execution records to connect projects to the strategic priorities they support.
- Connected records. Connect records to each other or to Adobe and third-party data sources and applications.
- Global records. Standardise metadata across your organisation through the creation of common records used cross-functionally for governance and visibility.
- Automate value calculation. Use lookup and formula fields to facilitate aggregation and calculation of data across linked records.
Learn more about Adobe Workfront Planning.
Let us show you the full power of Adobe Workfront Planning
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Questions? We have answers.
What is Adobe Workfront Planning and how is it different from Adobe Workfront Workflow?
Adobe Workfront Planning gives teams a flexible way to organise marketing plans, campaigns and related metadata in configurable workspaces and records. Adobe Workfront supports structured work execution; when used together, planning records can be connected to Workfront Workflow projects, programmes or portfolios.
How does Adobe Workfront Planning connect marketing plans to execution?
Teams can link campaign or initiative records in Planning to Workfront Workflow projects, programmes or portfolios, keeping planning context associated with delivery work. Configured automations can also create connected Workfront Workflow objects, but the handoff depends on set-up rather than happening automatically for every plan.
How do customised records help standardise campaign planning across teams?
Teams can define record types and fields for campaigns and related planning information, then connect records to show how they relate. Using shared structures can make campaign information more consistent while allowing workspaces to reflect teams’ planning needs.
What views can teams use to visualise campaigns in Workfront Planning?
Teams can display records in table, timeline and calendar views to see campaign details and timing in different formats.
Does Adobe Workfront Planning integrate with GenStudio for Performance Marketing?
Yes. When both products are enabled for the same organisation, the integration lets teams manage supported marketing information across the two products, with updates synchronised between them. Access and functionality depend on product availability and configuration.
What is strategic planning software and how does it work?
Strategic planning software helps teams organise priorities, plans, timelines and relationships so they can see how proposed work fits together. Adobe Workfront Planning supports marketing planning through configurable workspaces, record types and connected records.
What is the Ideation Space in Adobe Workfront Planning?
Ideation Space is an AI-powered capability for developing campaign strategy from prompts and relevant information, then creating or updating Planning records. AI-generated suggestions are drafts for your team to review.
title
Action marketing strategy with Adobe Workfront.
CardDescription
Adobe Workfront Planning infuses AI into every stage of the marketing process to synthesise data, customise campaigns and connect records.
cardDate
2026-11-10
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caas:content-type/product-page, caas:products/workfront