Adobe Workfront Features

Centralised work

Connect teams, tools and work across the organisation — the shared operating layer for enterprise marketing. Adobe Workfront centralises intake, execution and coordination in one platform where humans and agents work on the same plan.

Consolidate intake in one place.

Improve your project request process and help ensure incoming work is vetted against priorities by consolidating intake channels into one place.

Request queues. Share user-friendly intake forms across your teams — so the business can use the right process for each request and requests live in one place for evaluation and accountability.
Customised form and fields. Create customised fields in your request forms to capture the information your projects need and set permissions on data fields to streamline forms and make them easier to use.
Automated routing. Set up system rules so that requests are automatically routed to the right individuals or job roles you specify.
Work capacity resourcing. View suggested allocations for team members based on currently assigned work.

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Prioritise daily work with AI.

Stay on top of workflows with an AI-powered experience designed to help task owners easily manage, prioritise and track their daily tasks.

Greater task clarity. View when items are due so you can manage, prioritise and complete them on time. Help increase productivity with easier access to project context and the ability to perform tasks quickly.
Single, focused view. Keep track of all your tasks with a view that helps reduce clutter and lets you focus on what’s important.
Calendar view. Use the calendar view for a visual representation of your tasks and issues each month.
AI summarisation. Use AI to get summaries of updates, uploaded documents, approvals and other changes to your active projects over a 24-hour, three-day or week-long period. Review AI summaries for accuracy before relying on them.

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Manage resources and capacity end-to-end.

Help ensure the right people and assets are aligned to the right priorities with enterprise‑level capacity planning. Workfront gives operations leaders end‑to‑end visibility from forecast to execution — so teams can confidently plan work, balance workloads and adapt as priorities change.

Forecasting and availability. Know when to take on new work with time‑phased forecasting that shows future capacity across teams, roles and regions.
Top‑down and bottom‑up planning. Plan capacity at the portfolio or team level, then refine staffing based on planned effort, skills and assignments.
Utilisation and performance. Track utilisation from forecast to actuals to help understand the impact of resource shifts and continuously improve performance.
Advanced filters and views. Drill into the exact teams, roles, skills or time frames you need to prioritise and assign work with enterprise‑ready views.
Non‑labour resources. Plan and manage equipment, materials, meeting rooms and shared assets with calendar‑based booking — so more constraints are visible, not just people’s availability.

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Connect resource plans to financial outcomes.

Help keep work profitable and predictable by connecting resource plans directly to financial outcomes. Workfront brings financial structure and governance into day‑to‑day execution, giving finance and operations a shared view of project financials.

Rate cards and cost structures. Define labour and non‑labour rates, overtime rules and cost structures that reflect how your enterprise actually operates.
Cost, margin and ROI visibility. Estimate and track costs and margins using planned effort and actuals — so leaders can understand ROI before and during execution.
Financially aligned planning. Tie budgets and financial assumptions directly to resource plans, helping keep delivery and finance aligned from day one.
Enterprise governance. Support complex multiteam and multiregion operations with consistent financial logic and auditable planning data. Workfront supports financial tracking and reporting but isn’t a replacement for dedicated financial or billing software.

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Improve agency and brand collaboration (coming soon).

Extend collaboration beyond a single organisation by connecting Workfront instances across agencies and brands — so both sides of a client relationship work from one connected operating layer.

Shared requests. Route incoming work directly between agency and brand teams.
Connected workflows. Coordinate across separate Workfront environments without duplicated effort or fragmented systems.
Accelerated delivery. Close the gap between agency execution and brand review with shared operating structure.

Learn more about work centralisation.

Content as a Service v3 - centralized-workflow - Tuesday, November 3, 2026 at 15:46

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Learn how to use work centralisation features.

Find what you need in Experience League, our vast collection of how-to content — including documentation, tutorials and user guides.

Learn more

Questions? We have answers.

Common workflow challenges include fragmented tools and channels, such as email, spreadsheets and chats, unclear ownership and handoffs and limited visibility into status, capacity and priorities leading to delays and rework. Adobe Workfront helps address these by centralising intake, work execution and approvals in one system of record, using standardised templates and automated workflows to help teams follow consistent processes and providing real-time reporting and dashboards for cross-team visibility. It also helps reduce disconnects by integrating with Adobe Creative Cloud, Adobe Experience Manager, Adobe Marketo, Slack, Microsoft Teams and other systems so work, collaboration and data can stay connected across the lifecycle.

Centralisation matters because when requests, tasks, files and approvals live in different tools and channels, teams can waste time hunting for information, duplicating effort and resolving conflicting versions of the truth. Adobe Workfront centralises work intake, execution, collaboration and reporting in a single system of record, so stakeholders can view the same priorities, timelines and assets and workflows can be standardised and automated end‑to‑end. This unified view can help teams make decisions faster, reduce handoff failures and optimise based on current data instead of scattered, manual status checks.

Workfront can be configured to bring marketing requests, plans, projects, approvals and reporting into shared workflows, giving teams a common view of work from intake through delivery. It serves as an operational record for work, rather than a replacement for an organisation's other systems of record.

Workfront’s Resource Planner helps forecast availability and budget resource time against planned work, while the Workload Balancer shows availability and supports assigning or adjusting tasks and issues. Together, these tools help managers compare demand with capacity and rebalance workloads using resource availability and schedules.

Workfront can help teams govern project finances by keeping budget, cost, revenue and expense information connected to project work, with financial visibility controlled by user access. It supports financial tracking and reporting, but is not a replacement for dedicated financial or billing software.

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Connect teams, tools and work in one platform.

CardDescription

Coordinate better, centralise intake and manage daily work with AI while keeping track of everything in Adobe Workfront.

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2024-08-22

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