When planning lives in one system, feedback in email and approvals elsewhere, work slows and visibility fades. In this guide, discover how review and approval cycles can run seamlessly across teams. Explore how Adobe Workfront integrates with Frame.io for Business, Adobe GenStudio for Performance Marketing, and Adobe Express to bring everything together in one connected workflow.
of marketers say they are under pressure to create more content — and deliver it faster than ever1.
of marketers expect content demand to grow by at least 5x between 2025 and 20272.
of marketers’ time is spent on reviews and approvals, based on research from 1,600+ marketers — time that could be spent creating high-impact content3.
This problem only compounds with scale. More content means more stakeholders, more feedback and more complexity. Without the right systems, delays are inevitable.
This is where Adobe Workfront and Frame.io for Business make a difference. By unifying review and approvals in one, deeply connected foundation, Adobe creates a single source of truth that lives where work already happens. With one place to upload content, collect feedback, route approvals and track status, teams gain full visibility into work in progress, stakeholders stay aligned and content moves from creation to launch without sacrificing quality or compliance.
Efficient review and approval cycles require more than ad hoc fixes. They demand a connected approach that combines enterprise work management with creative collaboration.
Organisations now seek:
Teams move from reactive chaos spread across disparate tools and communications to predictable, scalable, on-brand execution with one review surface for every content type. Here are four key challenges to reviewing and approving content and how Adobe solves them.
Review cycles often become one of the most time-consuming phases of the content supply chain. And it’s not about just a few sign-offs. This process involves chasing feedback across emails and messaging apps. Stakeholders in turn end up reviewing content late or inconsistently. And multi-stakeholder or multi-stage approvals stall with no consistent process or structure. The more people and stages involved, the slower it can get.
of marketers say content must go through three or more approval stages4.
of practitioners consider their organisations ‘good’ or ‘very good’ at delivering content — deploying assets quickly, automating execution, using data for personalisation and tracking insights5.
Without a standard process, feedback comes in late, through different channels and often conflicts. Plus, without a centralised system, version control becomes difficult to manage.
of a creative’s time is spent on non-creative work — managing tasks, chasing and consolidating feedback and navigating disconnected tools6.
of organisations say demand for content across multiple media and channels is growing7.
Automate approval workflows.
The automated and composable approval workflows in Adobe Workfront help maintain version control and give everyone visibility into feedback, who gave it and when.
Centralise feedback in one place.
The Frame.io for Business review surface is embedded directly in Workfront workflows, allowing reviewers to add feedback and annotations on any type of asset without leaving Workfront.
Collaborative digital proofing.
Built-in proofing capabilities enable users to track comments and changes in one place, making it easy to turn feedback into action. Advanced proofing capabilities support diverse file types and Frame.io for Business enhances proofing for creatives with capabilities like enhanced video review, with an extensive set of mark-up tools to indicate changes and compare feedback.
Most review cycle tools aren’t built for both creative and marketing workflows. Project planning happens in one system, intake in another, production in creative tools and feedback in emails or chat, while approvals are tracked somewhere else entirely.
of senior executives agree their organisations have become more efficient — but at the cost of time and freedom to be creative8.
of practitioners cite lack of time for creativity as a major barrier to delivering great customer experiences9.
Adobe connects Workfront with Frame.io for Business, Adobe GenStudio for Performance Marketing and Adobe Express, integrating end-to-end creative processes automatically syncing projects, users, folders, assets, review and approval workflows, annotations, commenting etc. directly from those tools which they rely on every day.
Frame.io eliminates the creative blind spots that typically slow production. With Workfront and Frame.io working together, teams can:
Adobe GenStudio for Performance Marketing connects structured workflows in Adobe Workfront with generative production — automatically syncing assets, metadata, users and approval paths. This means:
Adobe Express empowers non-creative teams to quickly produce on-brand content using approved assets and templates — all tied to Workfront projects.
Compliance reviews bring more stakeholders, more steps and higher stakes. When these workflows happen across disconnected tools, they become slow, error-prone and difficult to document. Internal brand, legal and PR teams add more review layers and if you need to meet compliance with external regulatory bodies, approval cycles become even more lengthy. The complexity of compliance workflows can compound the existing challenges of reviews and approvals.
Auditable workflows maintain a historical audit trail to make sure all digital content is compliant.
As we’ve explored in this guide, review and approval cycles don’t have to slow your team down. Adobe Workfront brings everything together — people, processes and tools — into one connected system. With integrated workflows and centralised collaboration, teams can move faster, stay aligned and deliver content that’s on-brand and compliant, even at scale. Ready to see how Adobe Workfront can fast-track your content approvals?
