Adobe is a leader in an ever-growing list of analyst reports

  • IDC MarketScape: Worldwide Agentic Marketing for B2C Enterprises 2026 Vendor Assessment.

    Adobe recognised as a Leader in IDC MarketScape: Worldwide Agentic Marketing for B2C Enterprises, 2026.

  • Adobe recognised as a Leader in Gartner® Magic Quadrant™.

    Learn why Adobe is named a Leader in the 2026 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs report.

  • Adobe is named a Leader in 2026 Gartner® Magic Quadrant™.

    Learn why Adobe is recognised as a Leader in the 2026 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms.

  • Forrester Study: The Business Impact Of Investing In Experience

    According to a global Forrester study, commissioned by Adobe, brands who are experience-driven outperform their peers in business metrics spanning the entire customer journey.

  • Adobe is a Leader in customer data platforms.

    Learn why Adobe is named a Leader in The Forrester Wave™: Customer Data Platforms For B2C, Q3 2026.

  • Adobe named a Leader in CDPs for B2C.

    Learn why Adobe is named a Leader in The Forrester Wave™: Customer Data Platforms For B2C, Q3 2026.

  • Adobe 2026 State of AI Readiness Report.

    Explore Adobe’s global study of what separates organisations that scale AI and how they turn deployment into sustained business value.

  • Empower your legal teams with AI workspaces.

    AI is making content easier to create but harder to govern. Explore Forrester’s findings on the AI productivity paradox facing legal teams.

  • The economic impact of Adobe Acrobat Studio.

    Explore how Adobe Acrobat Studio helps organisations improve document-driven work through collaborative workspaces and AI-powered experiences.

Explore all Adobe reports

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  • Move Telecom AI into repeatable execution.

    See five actions telecommunications leaders can take to strengthen ownership, measurement, collaboration, learning and adoption.

  • IDC MarketScape: Worldwide Agentic Marketing for B2C Enterprises 2026 Vendor Assessment.

    Adobe recognised as a Leader in IDC MarketScape: Worldwide Agentic Marketing for B2C Enterprises, 2026.

  • Adobe recognised as a Leader in Gartner® Magic Quadrant™.

    Learn why Adobe is named a Leader in the 2026 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs report.

  • 2026 AI and digital trends in high tech.

    Understand what high-tech organisations must do to turn AI maturity into measurable go-to-market impact and agentic B2B customer engagement.

  • Adobe is named a Leader in 2026 Gartner® Magic Quadrant™.

    Learn why Adobe is recognised as a Leader in the 2026 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms.

  • Adobe 2026 State of AI Readiness Report.

    Explore Adobe’s global study of what separates organisations that scale AI and how they turn deployment into sustained business value.

  • AI readiness in automotive: Key findings.

    Learn the five operating model decisions that help organisations garner measurable outcomes from AI initiatives.

  • Scaling AI for impact in travel and hospitality.

    Discover how five behaviours can help travel and hospitality teams move from AI experimentation to repeatable, responsible execution.

  • How healthcare organisations scale AI responsibly.

    Discover how healthcare organisations move beyond AI pilots to scale adoption by strengthening ownership, governance, measurement and collaboration.

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