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Report

2024 Digital Trends — B2B High Tech in Focus

Discover the latest trends, priorities and investments technology companies are pursuing to deliver competitive, generative AI-powered customer experiences.

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Long sales cycles, complex product portfolios and the importance of understanding buying groups continue to challenge B2B tech marketers. At the same time, technology organisations must deliver hyper-personalised experiences at every stage. The marketplace evolves at speed and matching speed by integrating generative AI with caution, quality and trust is essential.

For this report, we surveyed 900+ B2B technology professionals to identify their most pivotal initiatives for growth. Key paths for improvement include:

Marketo Configurator Thursday, 11 July 2024 at 16.15
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The B2B tech sector is leading the way in generative AI adoption.

Unlock the full report to explore the most critical priorities, investments and innovations technology companies are focusing on to deliver outstanding customer experiences.

35% of B2B technology companies already have generative AI solutions in place