Key Highlights
- Why Vanguard started with generative AI and where agentic AI takes them next.
- People remain central to AI decision-making.
- What the future of AI holds for creative teams.
Everything that's especially happening with AI right now is happening so fast. We started with Gen AI and really looked at optimising workflows to say, where can gen AI help us to move faster? And we did a lot of training. We did a lot of handholding. We did a lot of understanding. It isn't perfect. So I felt like for us, we had to go through the journey of Gen AI to move to agentic AI.
Now, agentic AI is helping to not just reduce tasks but do tasks for us. So they're doing them, then serving it up to the human in the loop. We still need our skilled employees, use their skills, use their knowledge to actually weigh in. If the agent was producing the right content for our brand and our clients, we want to move fast, but we want to move fast in a governed environment.
Still, if I was to look ahead about 18 months with AI and where it's headed, it's going to start to find its place and settle down. I think it'll really help all of our creatives really move their marketing forward.
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