VIDEO

How AI is transforming marketing from the inside out.

Pernod Ricard CIO Hélène Chaplain shares how AI is enabling more targeted messaging, reshaping human and machine collaboration across the marketing ecosystem.

https://video.tv.adobe.com/v/3480312?quality=9&end=nothing&captions=eng&hidetitle=true
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https://main--da-bacom--adobecom.aem.live/fragments/resources/cards/thank-you-collections/thought-leadership

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#EAEAEA
Title
Improving targeted messaging with AI.
cardDate
2026-03-24
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CardDescription
Pernod Ricard CIO Hélène Chaplain shares how AI enables more targeted messaging and stronger value propositions in marketing.
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caas:content-type/demos-and-videos
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caas:content-type/demos-and-videos, caas:topic/thought-leadership