2022 APAC Digital Trends Revealed

On-Demand webinar | 52 mins | free of charge


As the year comes into focus, organisations worldwide are finding themselves at the centre of a digital-first economy. It’s critical to be on top of the latest digital trends and their driving forces.

In this online event, we will take a deep dive into the biggest digital trends impacting businesses today and the strategies that lead to success in this economy.

Why attend this webinar?

During the event, we will unveil the ‘2022 Digital Trends: APAC in focus’ report from Adobe and eConsultancy that puts the magnifying glass to several topics, including:

  • What evolving B2B customer experiences will look like
  • How a cookieless world will impact your ability to deliver high-impact customer experiences
  • The tools and strategies your marketing team needs as they respond at speed and scale personalised customer experiences

Intended audience

  • All Markerters and IT

Scott Rigby

Principal Product Manager for Enterprise Solutions,


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Scott Rigby leads the digital transformation practice in Asia Pacific for Adobe.

He has over 20 years of enterprise experience providing strategic advice to C-suite and senior executives in the areas of digital transformation, strategy, marketing, innovation, organisational change and cloud computing.

Scott has advised a broad range of customers (>250 in Asia Pacific) and industries from finance through to retail, media, telecommunications, automotive and high-tech. Examples include Telstra, Citibank, Samsung, Disney, Westpac, L’Oreal & Etihad Airlines.

He is skilled in helping organisations reimagine and transform their customer experience, employee engagement, business models, processes and operations, by understanding the opportunities and challenges that new technologies (automation, AI, robotics, IOT, etc.) can have on businesses, their culture, their customers and the world of work.

Scott speaks regularly at Adobe and customer events about the intersection of technology and organisational change and the resulting opportunities.

Harri Nicholson



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Harri Nicholson is a marketing and CX strategist. Having started her career in major media houses, Harri now works at the intersection of brand, experience design and content. Harri collaborated with the Econsultancy team on the research design for this year’s Adobe Experience Index, and she authored Adobe and Econsultancy's 2022 Digital Trends global report and the 2022 Digital Trends - APAC In Focus report.

Stephen Kyefulumya

General Manager - Media Growth & Innovation,


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Stephen is a Technology & Product leader developing strategies, engaging and inspiring teams to build a culture of excellence and innovation. With Full life cycle experience from Developer, Solution’s Architect, Project & Account Management through Sales & Business Operations Management. Stephen has successfully delivered projects in: Australia, New Zealand, Asia, United States, & Europe. With a focus on bridging the gap between business needs and technology solutions.