On-Demand webinar | 34 mins | Free of charge
EXPERIENCE MAKERS
WEBINAR SERIES: APAC TRUST WEBINAR
Summary
Customer trust is earned or broken with every experience.
As the digital economy accelerates, what drives trust between consumers and brands has shifted. From personal and personally valuable interactions to the responsible use of customer data, consumers across APAC are demanding far more of their digital brand experience.
The new Adobe Trust Report 2022: APAC reveals the impact of a trust exchange in the eyes of consumers. Done right, many will reward brands with loyalty and spend. When trust is broken, two in three say they will walk away forever.
In this session, you will learn about:
- How to build trust with digital-first customers when the rules of engagement are rapidly changing.
- Imperatives to closing the data trust gap and pathways to using customer data on their terms.
- The potential for technology-driven solutions to amplify trust through personalised experiences and tips for flawless execution.
Speakers
Gabbi Stubbs
Lead Product Marketing and Product Strategy for Data Management and AI & ML solutions,
Adobe
See Gabbi's LinkedIn
Thomas Barta
Marketing Leadership Thinker
See Thomas's LinkedIn