The next era of programmatic advertising is here, ushered by AI-driven solutions that deliver better outcomes with less complexity. Today, brands are managing more data and work than ever before. To remain competitive, advertisers must find a way to simplify this complexity or risk being left behind, and AI, when applied effectively, promises to provide the solution.
Adobe Advertising delivers AI-powered abilities designed to enhance advertising capabilities and drive differentiated outcomes. Our purpose is simple — to help brands become more efficient and maximize results. By bringing together intelligent, purpose-built AI, Adobe Advertising equips brands with the tools they need to succeed in this new era of advertising. We’re excited to introduce several product enhancements that are designed to help advertisers cut through complexity and make a meaningful impact.
Gain efficiency.
Adobe Advertising AI Assistant
Adobe Advertising is now more intuitive and easier to use — and proven to deliver improved performance. With its streamlined setup, Adobe Advertising AI Assistant makes everyone a power user. It eliminates guesswork, simplifies the platform, and is an expert riding along with your campaigns. Today, our AI Assistant provides a conversational interface where customers can ask questions or use prompts to support their campaign setup and management. While advertisers will only see a single interface, there are several agents working behind the scenes:
- Campaign diagnostics and recommendations. Chat with our AI Assistant to automatically review the optimal campaign setup and get proactive and reactive recommendations on how to improve performance. The platform runs diagnostics using Adobe’s robust machine learning algorithms to determine the optimal budget, target, models, pacing, and more for your unique campaign.
- Build first- and third-party audiences. Use prompts to discover the best audiences from first- and third-party data. Adobe Advertising helps maximize your reach to the right audiences while reducing the time spent building custom audiences. In addition, our predictive audience scoring helps brands develop more informed and effective targeting strategies.
- Recommendations for custom goals. Our algorithms calculate the optimal weighting for your brand’s unique needs, thereby improving performance by eliminating the guesswork involved in creating custom optimization goals.
- Product-based support. Advertisers can ask our AI Assistant any product-level how-to questions and receive simple, easy-to-follow, and step-by-step instructions in real time.
And the results speak for themselves. Customers who have used our audience-building capabilities have reduced their audience creation time by over 95%. Moreover, their average audience size increased by 5.5x because our platform surfaced segments that they had not seen before. Adobe Advertising made it easy for them to launch a campaign so they could see results faster.
In 2026, we will also expand our agentic capabilities to include campaign setup, creative generation, advertising journey setup, and campaign insights.
Advertisers know that great creatives can make or break campaigns — and Adobe knows great creatives. That’s how we make it easy for advertisers to take their high-quality creatives and activate them across their ads, with our AI optimizing performance in real time. The integration of Adobe Advertising with Adobe GenStudio for Performance Marketing enables brands to deploy brand-safe, generative AI creatives at scale.
Pulling the creatives into our platform is only half the story. Advertisers can activate assets created in Adobe GenStudio for Performance Marketing as-is or further personalize them by transforming them into dynamic creatives. Our platform enables advertisers to break creatives into multiple elements that can be customized based on a user profile at the time an ad is served. In other words, brands get real-time personalization of generative AI creatives. Ultimately, this removes the busywork of creative personalization at scale, allowing advertisers to focus their efforts on maximizing outcomes.
Adobe Advertising Creative is purpose-built to deliver results. Bangkok Airways used our offering to design and launch a domestic and international campaign with custom goals. The result? A 26% increase in revenue. With the introduction of the latest innovations, we continue to drive even stronger outcomes for brands.
Maximize outcome.
Adobe Advertising Search, Social, and Commerce
Today, advertisers have access to a large volume of data — estimated to be 230% more than in 2020. Yet, many aren’t fully using it to the best effect, which is turning out to be a real miss for brands. In an Adobe study, we found that brands that use data effectively are 23x more likely to acquire customers and 6x more likely to retain them. Helping brands unlock the full potential of their data to enhance the existing opportunities is where Adobe Advertising truly shines.
At present, even with sophisticated optimization technologies, publishers often rely on data that has some significant blind spots. This lack of visibility prevents a clear understanding of conversion metrics, causing some advertisers to miss up to 20% of potential performance gains. Adobe Advertising bridges this gap by adding a layer of algorithmic intelligence, allowing advertisers to apply this previously missed data for improved results.
Through our Search, Social, and Commerce publisher assist capabilities, advertisers can use their own conversion data to enhance performance across Google, Meta, and Microsoft. This works by letting brands turn the marketing data already available in Adobe into custom campaign goals, which are then layered on top of publisher optimization technologies. Brands that have activated this capability have achieved performance improvements of 15%–20%.
Adobe Customer Journey Analytics
In the age of outcomes, connecting top-tier analytics with advertising activation is crucial for any brand. Adobe Advertising enables advertisers to seamlessly activate their marketing data across paid media channels. We continue to move toward this north star with our new integration with Adobe Customer Journey Analytics, helping brands turn insights into measurable performance.
Because this is a bidirectional integration, data flows in and out of both platforms. Data from Adobe Advertising can be automatically sent to Adobe Customer Journey Analytics, enabling advertisers to visualize their paid media performance alongside the rest of their marketing data. On the other hand, data from Adobe Customer Journey Analytics can be piped into Adobe Advertising to support optimization efforts and further enhance bidding algorithms and user models. This update gives advertisers the most comprehensive view of the customer journey leading to conversion.
Advertisers can now optimize their campaigns based on the complete organic path across every event in the funnel — not just the touchpoints attributed to their buying platform. In fact, brands using this integration have doubled the amount of data powering their optimization efforts and achieved a 2x increase in conversion rates. This enables them to gain deeper insights across their customer journey while making better use of the data they already have. The resulting actionable insights are a game-changer for advertisers.
Key takeaways.
- Adobe Advertising helps brands gain efficiency and maximize outcomes.
- Our AI Assistant and GenStudio for Performance Marketing integrations accelerate time to value so that advertisers can focus on performance.
- Adobe Performance Assist and Adobe Customer Journey Analytics integrations help ensure that advertisers are getting the most bang for their buck.
Reach out to your Adobe Advertising representative to learn more.
Greg Collison is the Head of Product for Adobe Advertising. Collison is on a mission to transform advertising. Today, consumers engage with brands across a complex set of touchpoints, and their expectations are sky-high. The status quo is no longer good enough. In his current role, Collison is passionate about helping brands adapt to the changing landscape and create meaningful customer experiences at scale.
In partnership with Adobe's Experience Platform, Adobe Advertising is making advertising more connected and more relevant than ever before. This means better customer experiences, better brand building, and better business outcomes.
