Marketing intelligence meets the modern marketer.
Every enterprise marketing organization sits on a wealth of customer intelligence: campaign performance, audience behavior, journey data, and content libraries. The value is there. The challenge has always been about access — making intelligence available to the people who need it, when they need it, without requiring specialized tools or analyst support.
Today, Adobe is making that intelligence instantly accessible. The Adobe Marketing Agent for Gemini Enterprise is now available on Google Cloud Marketplace, bringing marketing intelligence powered by Adobe Experience Platform directly into the workspace where marketing teams already operate.
Any marketer can now ask a natural-language question inside Gemini Enterprise and get an instant, data-backed answer. No exports, no separate reporting tools, no context switching.
“Bringing Adobe Marketing Agent for Gemini Enterprise to Google Cloud Marketplace will enable business practitioners to access Customer Experience Intelligence within their flow of work on Gemini Enterprise," said Dai Vu, Managing Director, Marketplace and ISV GTM Programs at Google Cloud. “Adobe can now securely scale and support customers on their Customer Experience Orchestration (CXO) goals.”
What marketers can do.
- Get campaign performance on demand. Ask how a campaign is performing and get a clear breakdown from Adobe Customer Journey Analytics, with the context needed to take action, right inside Gemini Enterprise.
- Check audiences without switching tools. Query segments, identify duplication, and confirm which audiences are already active in running journeys, all through a single conversation.
- Catch journey conflicts early. Run conflict analysis before overlapping efforts that create audience fatigue or gaps in execution.
- Find existing content before creating new work. The agent surfaces relevant assets from Adobe Experience Manager Assets so teams invest in net-new creative only where it is actually needed.
- Move from insight to action in one click. When a conversation surfaces something worth acting on, a single click opens the relevant view directly in Adobe Experience Platform.
Consent controls, least-privilege access, and Adobe's enterprise data standards are built into every interaction, operating natively inside the Gemini Enterprise environment.
How it works.
Built on the Agent-to-Agent (A2A) framework, the Adobe Marketing Agent connects securely and in real time to the Adobe Experience Platform Agent Orchestrator. When a marketer asks a question inside Gemini Enterprise, the agent reasons across live data and returns an answer that reflects the current state of their business. This is not a cached report or a static summary. It's a direct connection to the enterprise's own customer intelligence.
What this means for the business.
When every marketer on a team can access the same intelligence that previously required a specialist, the entire organization operates differently. Campaign feedback loops tighten. Audience strategy gets validated against live journey data before conflicts surface. Creative investment is directed toward actual gaps instead of duplicating work that already exists.
The people closest to the customer — the marketers building audiences, running campaigns, and managing content — can make better decisions, faster and with more confidence. For marketing leaders, this is a meaningful shift in how their teams operate: the intelligence in Adobe Experience Platform is no longer limited to the people who know how to navigate it. It is available to everyone, at the speed the business demands.
