We are entering a new chapter in customer experience. One defined by agentic AI, real-time decisioning, and rising customer expectations for experiences that are not only connected but also intelligent, adaptive, and measurable. Organizations are being asked to solve increasingly complex problems: orchestrating journeys across channels, accelerating time-to-value, and turning data and insights into action at scale.
At Adobe, we believe the path forward is clear, and we move ahead together with our partners. Our shared customers depend on a strong ecosystem to help them design, build, and operate the experiences that will define their next phase of growth.
That belief shapes how we go to market: One Program. One Experience. One Adobe. In the era of agentic AI, success will be defined by how effectively we align strategy, technology, and execution and by how seamlessly we work with partners to deliver outcomes for our joint customers.
With that in mind, I’m pleased to share two important advancements for our ecosystem: the launch of the Adobe Digital Experience Partner Program and the Partner Experience Hub. Together, they reflect a purposeful evolution in how we enable partners to play a central role in helping customers move from insight to impact.
Introducing the Adobe Digital Experience Partner Program.
Beginning March 1, Adobe is unifying the Solution Partner Program and the Technology Partner Program into a single, integrated Digital Experience Partner Program. This new program replaces both existing models, providing one clear, consistent way for partners to build with Adobe, go to market with Adobe, and grow alongside Adobe.
This unification reflects the reality of how partners support customers today. Many of you deliver services, build integrations, or do both, often in support of the same customer initiatives. A unified program creates clarity across those motions and provides a more predictable framework for investing, differentiating, and scaling with Adobe.
The Digital Experience Partner Program introduces a single onboarding experience and a common set of program levels: Community, Silver, Gold, and Platinum. These levels are grounded in demonstrated expertise and customer success. Every partner gets a transparent path to advance as capabilities deepen and practices mature.
The program is also designed to support a range of partner business models and growth strategies. Whether your focus is services, technology, or both, as a partner, you have flexibility in how you engage, where you specialize, and how you bring Adobe solutions to market, while aligning to shared customer priorities and joint go-to-market opportunities.
To support this, we are introducing the Benefits Center, a modern subscription management platform powered by Adobe Commerce. This self-service tool allows partners to select and manage their program benefits, pay annual fees, and purchase à la carte enhancements. With flexible payment options, including credit card, invoice, and ACH, the Benefits Center simplifies financial operations and gives partners more control over their membership. This is an Adobe-on-Adobe experience we’re proud of, built to scale with our partners’ ambitions.
For organizations exploring an Adobe partnership for the first time, the new program removes unnecessary friction. Entry is straightforward, expectations are clear, and support scales as your Adobe practice grows. Our goal is simple — to help partners build meaningful Adobe practices and deliver value to our shared customers faster, especially as customer demands evolve in an AI-driven world.
The Partner Experience Hub (PxHub).
The Digital Experience Partner Program is delivered through the Partner Experience Hub (PxHub), Adobe’s unified destination for partner engagement. Designed as a connected gateway into Adobe’s broader ecosystem, PxHub eliminates the need for partners to log into multiple systems, bringing everything together in one streamlined experience.
PxHub supports partners across their full journey with Adobe, from onboarding and enablement to go-to-market collaboration and growth. It centralizes program resources, benefits management, product information, and partner-exclusive education and events into a single, cohesive environment — making it easier to stay informed, build expertise, and engage with Adobe.
Built on Adobe technology, PxHub delivers an AI-powered, personalized environment that helps partners quickly access what’s most relevant to their role, focus areas, and stage of growth. Partners can spend less time navigating systems and more time building solutions, supporting customers, and driving measurable impact.
As the foundation of the Digital Experience Partner Program, PxHub will continue to evolve, supporting deeper collaboration, clearer visibility into opportunities, and a more connected experience between partners and Adobe teams as we scale together.
One Adobe. One partner experience. Built for what’s next.
Across every industry, organizations are reimagining how they engage customers in an era defined by AI. Delivering on that promise requires more than technology — it requires strong partnerships built on trust, clarity, and shared success.
The Digital Experience Partner Program and Partner Experience Hub form a unified foundation for our ecosystem’s continued growth and success. These launches reinforce our commitment to a connected, intelligent, and scalable partner experience — one that empowers partners to play a critical role in helping our shared customers solve their most important challenges.
If you’re considering partnering with Adobe, there has never been a better time to start. Welcome to the Digital Experience Partner Program — and to the future of experience-led partnership.
Alison Webster is Vice President of Adobe’s Global Partner Organization, where she leads Adobe’s worldwide partner ecosystem across solution, technology, and strategic alliances. In this role, Alison is responsible for shaping Adobe’s partner strategy and enabling partners to help customers design, build, and deliver impactful digital experiences in the era of AI.
Alison joined Adobe from Google, where she built and led the global Customer Growth organization, driving expansion across customer segments, partner models, and channels. Previously, she led Google’s Strategic Customer Partnerships team in EMEA, securing market-defining customers and complex, strategic deals. Prior to Google, Alison spent more than 15 years at SAP, leading largescale, mission-critical sales initiatives with global enterprises.
Throughout her career, Alison has been recognized as a people-first leader with a strong track record of building high performing teams, fostering accountability, and maintaining a deep focus on customer outcomes. She brings a blend of strategic vision and an outcome driven mindset to Adobe’s partner ecosystem.
Alison is based in London.
