Jason Hickey

Director of Product Marketing, Adobe Journey Optimizer

Jason Hickey is the Director of Product Marketing for Adobe Journey Optimizer. For almost 20 years, he has been immersed in the personalization and real-time engagement space — first as a marketing practitioner, and then as a technical solutions architect, strategic consultant, and product marketer. Jason is highly passionate about data-driven decision-making and is now sharing all things Journey Optimizer with the world.

Read the latest from Jason Hickey.

What’s new in Adobe Journey Optimizer for 2026.
Discover the newest Journey Optimizer capabilities announced at Adobe Summit 2026, from agentic AI to real‑time personalization at scale.
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5 must-know Adobe Journey Optimizer capabilities.
Discover five powerful Adobe Journey Optimizer capabilities to build real-time, personalized, and high-performing customer journeys.
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Top 5 capabilities recently released in Adobe Journey Optimizer
Get a detailed look at some of the best new features now available in Journey Optimizer — and why you should be using them today.
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