Real-time personalization is no longer a competitive advantage, it’s an expectation. At Adobe, we are proud to partner with industry leaders like TikTok to make it easier for brands to deliver meaningful, cross-channel experiences.

We are excited to announce that the integration of TikTok with Adobe Experience Platform and Adobe Real-Time Customer Data Platform (CDP) is now live, bringing powerful new capabilities to our joint customers.

Why this integration matters.

Marketers have long faced challenges in activating rich, real-time data across channels and platforms. The new integration addresses this by allowing Adobe Real-Time CDP users to seamlessly stream audience segments directly into TikTok to enhance their advertising strategies.

What sets TikTok apart today is its growing support for long-form and live content — features that go beyond its short-form roots. With videos now extending up to 10 minutes and creators hosting real-time live events, TikTok is becoming a full-fledged content streaming destination. This opens new doors for brands to deliver product demos, behind-the-scenes stories, influencer collaborations and even live shopping experiences directly within the app. This shift empowers marketers to engage audiences more deeply, retain attention longer, and create moments that feel immersive and immediate.

As TikTok evolves into a true content destination, the opportunity for Adobe and its partners lies in enabling seamless integration. Whether it’s activating customer journeys through real-time personalization, pushing creative assets into TikTok campaigns, or capturing engagement data to inform cross-channel strategies, integrating with TikTok helps brands meet their audiences where they are. By positioning TikTok as a destination within Adobe Experience Platform, we empower marketers to deliver rich, measurable experiences at scale.

Early impact and customer momentum.

Since launch, over 56 customers have already activated more than 2,000 audience segments using this integration — demonstrating strong demand for real-time, cross-channel personalization. Early adopters include leading global brands across retail, media, banking, and technology, looking to connect with customers where they spend their time.

While detailed metrics are in progress, joint enterprise customers have already started using this integration with early positive outcomes:

• Enhanced audience targeting
• Improved campaign performance
• Cross-channel marketing
• Real-time data activation

Adobe and TikTok — a strategic collaboration.

This launch is part of a broader collaboration between Adobe and TikTok that aims to leverage the strengths of both platforms to provide marketers with powerful tools for targeting audiences, tracking engagement and monitoring analytics. By integrating TikTok with Adobe Experience Platform and Real-Time CDP, businesses can build precise audience segments and deliver targeted ads that resonate with their audience. Some of the benefits of this collaboration include:

• Enhancing ad relevance and campaign performance through seamless data integration.
• Unifying and activating data in real time.
• Scaling customer engagement with confidence and agility.

We can’t wait to show you what’s next.

The journey doesn’t stop here. Adobe and TikTok are actively collaborating on a range of exciting initiatives designed to further empower our customers. One key area of focus is the integration of Adobe Commerce and Adobe Analytics with TikTok’s platform. These integrations will unlock richer, more actionable insights and enable highly personalized customer experiences across the buyer’s journey.

By continuing to explore opportunities in this space, Adobe and TikTok aim to empower businesses to make more data-driven decisions, optimize their marketing strategies, and drive higher conversion rates.

Stay tuned as this evolving partnership continues to bring value to our shared customers.

Ready to activate integration?

Visit Experience League to learn more about the TikTok integration with Adobe Experience Platform or reach out to your Adobe account team to learn how you can activate this integration and unlock real-time engagement today.

Farah Mohammad is a Partner Integrations Leader at Adobe, driving strategic Martech integrations that power real-time, personalized customer experiences. She recently led the enablement of Adobe Real-Time CDP’s integration with TikTok, helping enterprise brands activate data at scale across emerging digital platforms.

With over a decade of experience in partner ecosystem management, enabling scalable Martech integrations and leveraging customer data platforms, Farah plays a key role in bridging business objectives with technical execution. She brings deep cross-functional expertise in building scalable, future-ready solutions that unlock measurable impact.

A Stanford LEAD alumna, Farah is also a strong advocate for inclusive leadership and global talent development. She has led cross-regional initiatives supporting women in tech and continues to mentor emerging leaders navigating complex digital transformations.

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