AI systems like ChatGPT and Perplexity don’t experience your website the way people do. Typically, these systems only get the basics like page title, navigation menu, and a few snippets of text — missing out on the rich content your customers care about, such as product descriptions, pricing, and promotions.
The result? Your site could be invisible to AI, even if it performs well in traditional SEO.
With Adobe LLM Optimizer Chrome Extension, you can uncover how much of your webpage is actually visible to AI search tools. With a single click, it measures the machine-readability of a webpage, compares an AI agent’s view to a user’s view, and highlights key content that stays hidden to agents.
It's a free, standalone diagnostic tool that works right in your browser — no setup or Adobe license required.
Ready to learn how AI views your site? Download the Adobe LLM Optimizer Chrome Extension.
Adobe LLM Optimizer Chrome Extension delivers two key insights — a citation readability score and a clear view into how agents and people each view your site. Together, these insights provide a starting point for making AI-friendly optimizations to your site.
When you scan a page, the extension instantly calculates what portion of your content is visible to AI and returns a citation readability score. A higher score means stronger machine-readability and a higher chance your content can be cited by AI systems.
This score helps turn the abstract idea of AI visibility into something concrete and actionable, even for those who aren’t SEO experts or developers. It can help you identify low-scoring, business-critical pages and collaborate with developers on what to fix first.
To generate the agent view, the extension first tries to fetch the page as ChatGPT’s web crawler would. If that request succeeds, you’ll gain the same view delivered to AI systems. Otherwise, it will show the initial HTML before JavaScript runs as a proxy for what most agents can access.
The human view displays the fully loaded version of your page after all scripts and dynamic elements render. The extension also highlights content that is visible to people but hidden from AI, revealing your biggest opportunities to improve visibility.
Using these insights, you’re prepared to determine how best to move forward and begin recovering your hidden content. For instance, if your site loads most of its content through JavaScript and agents are only seeing small snippets of your content, you may benefit from enabling server-side rendering or using prerendering tools that generate static HTML snapshots. These will enable agents to have more access to your content and source it in answers prompts.
Search is undergoing significant transformation, presenting brands with a valuable opportunity to expand their presence in organic channels. Unfortunately, traditional site optimization methods often require long development cycles and complex coordination across engineering and CMS teams. And while the extension can help teams understand what changes could be made on individual pages, enterprise brands require a long-term solution.
Adobe LLM Optimizer offers a faster, leaner alternative to optimize your brand for AI search and beyond. It automatically audits your entire site, surfaces rich insights and analytics, and helps you optimize experiences for agentic traffic.
As AI-driven search reshapes how brands connect with audiences, those who adapt today will lead tomorrow's digital landscape. By making your content truly visible to both agents and people, you’re not just keeping pace — you’re setting the standard for discoverability and influence in the age of intelligent search.
Contact our team to learn how to make your brand seen, cited, and selected in AI searches.
Kay Sin is a product manager at Adobe helping brands optimize their web experiences for AI-driven search and discovery.
Danial Kafeel is a software engineer at Adobe contributing to the LLM Optimizer and helping brands shape meaningful digital experiences.
