Target and retarget lead and account-based audiences across marketing and paid media plug sockets using fit, intent, engagement and CRM activity to reach customers with pinpoint accuracy.
Take your pitch directly to the decision makers.
Even the best campaigns fall flat if they fail to reach the right audience. Rather than settling for broad, demographic-based targeting, you need tools that can help pinpoint key personas across accounts and deliver personalised content that makes the biggest impact.
Adobe Marketo Engage brings sales and marketing together by unifying lead management and target account management in one solution. Use one application to conveniently activate and target lead and account audiences across marketing and paid media plug sockets and Adobe Exchange™ programmes, whether it’s for inbound or account-based marketing. You can even target and retarget anonymous users. Native integrations with paid media plug sockets such as LinkedIn, Facebook Ads, Google AdWords, let you quickly turn insights into action — delivering personalised content that will convert.
See what makes this feature work.
Native platform integrations
Natively target and retarget audiences — including known and unknown prospects — on Google AdWords, Facebook Ads and LinkedIn Campaign Manager. Personalise content, integrate forms to trigger campaign actions and import ad performance data to show context and attribution.
ABM persona targeting
Customise and target specific decision makers within the buying groups of your target accounts using customer personas. Use persona filtering and targeting to maximise account engagement and penetration together with sales.
Advanced lead and account targeting
Simultaneously support your mix of lead- and account-based strategies using advanced filters to target highly refined audiences based on fit, intent, engagement, CRM activity, off-line data and more.
Collect behavioural data from marketing automations, CRMs and more to understand your customer’s interests and intent so you can tailor campaigns, messages and product recommendations.
Refined segments and audiences
Create highly targeted and dynamic audience segments that update in real time to support both lead- and account-based strategies.
Learn more about targeting in Marketo Engage.
Build better marketing strategies using behavioural targeting.
Behaviour signals are more closely aligned to buyer intent than simple demographic characteristics. This cheat sheet will help you to know which behaviours to listen for and how your marketing can capitalise on them.
Co-ordinate sales and marketing to better engage key accounts.
Target account management (TAM) bridges the gap between account-centric strategy and execution, letting sales and marketing teams co-ordinate their efforts to connect with decision makers. Get step-by-step instruction on target account management at Adobe Experience League.
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