ADOBE MARKETO ENGAGE

Put AI to work in your daily workflows.

Create content faster, optimise journeys, onboard teams and automate marketing operations tasks with AI.

• Generate email copy, subject lines and Firefly-powered images — all within Marketo Engage.
• Automate repetitive marketing operations work, such as creating templates, cleaning imported lists, enforcing data governance and validating assets. *
• Quickly create, analyse and optimise multitouch journeys at scale. *
• Help Marketo Engage users quickly discover and use features with an AI assistant that answers “How to” questions with easy step-by-step guidance based on product documentation. *

*Coming soon

Improve operational efficiency and scale.

Leverage marketer-defined rules, generative AI and user-friendly tools to simplify and automate complex marketing tasks.

• Build multi-step campaigns through an intuitive canvas to streamline campaign deployment.
• Create campaigns that automatically adapt and respond to customer behaviour and data changes.
• Clone successful campaigns and assets to drive faster time to market.
• Automatically update field values and lead scores.

Boost reach and engage customers where they are.

Co-ordinate campaigns across channels — online and off-line.

• Create consistent and personalised campaigns for customers and prospects.
• Execute across email, web, mobile, chat, events, webinars, digital advertising and more.
• Integrate new channels to your marketing mix with ease.

Create content that connects in the moment.

Powerful AI lets you easily create and personalise content so you can deliver it across channels dynamically.

• Tailor messaging and imagery for each customer while maintaining a consistent brand voice.
• Use AI to predict the content that will convert the best.
• Test content variations and apply learnings quickly across channels.

Increase sales productivity and performance.

Align marketing and sales teams around the best leads and accounts and empower sales teams with buyer insights and engagement tools.

• Connect to CRMs bi-directionally with a native integration that keeps systems and teams in sync.
• Identify the best fit and most engaged prospects for different offerings with sophisticated lead scoring.
• Deliver buyer engagement data directly to sales teams in the CRM so they can tailor every customer conversation.
• Equip sellers with templates, email and chat tools to directly engage their accounts at scale.

Optimise marketing ROI and business impact.

Out-of-the-box dashboards, customisable reporting and multi-touch attribution give you deep insights into what’s working within your campaigns.

• Understand every marketing touchpoint’s affect on revenue.
• Review campaign performance across channels and content.
• Distribute learnings and insights across teams to refine every element of the marketing strategy.

Build highly targeted audiences.

Create precise segments for your campaigns with automated capture and continuous enrichment of lead- and account-level customer profiles.

• Maintain complete and up to date customer profiles.
• Update profiles based on engagement across channels and campaigns.
• Leverage native CRM integrations to keep sales and marketing data in sync.
• Partition your leads and data for different teams to maintain data privacy.