Personalised Media

Use one master file to adapt, compose and deliver dynamic experiences with speed and impact. Then enhance these experiences by adding clickable hotspots that link to rich experiences, like maps or product pop-ups.


It’s time to get personal.

Your customers expect a relevant and customised experience that is consistent across every platform and device. If you don’t deliver, you risk customer loyalty and retention. The challenge is doing it efficiently, so you capture their attention before they move on.

With Personalised Media, you can use one master file to quickly adapt, compose and deliver dynamic experiences with speed and impact, ensuring all of your content is relevant, responsive and engaging. You can also create an online visualisation tool so customers can see different options for colours, patterns and more, customising your products in real time.


See what makes it work

Product personalisation
Help customers customise product options on your sites and apps. This lowers sampling, photography and production costs, improves the product design process and reduces time to market.

Media personalisation
Define, test and preview content variations and create dynamic media URLs. Modify layer content and properties on your page with dynamic media URL commands.

Hotspot functionality
Enhance channel-agnostic interactions by adding clickable hotspots to assets that link to rich experiences, such as maps or product information pop-ups.


Learn more about personalised media in Adobe Experience Manager. | watch video

Deliver more personalised experiences.

See how Adobe Experience Manager Assets helps you to increase personalisation for increased customer satisfaction.

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Learn from others’ success.

Discover how furniture retailer, Room and Board, used personalised media to increase revenue.

Read customer story