Real-Time Customer Profile
Data is the crucial foundation to building a real-time customer profile. Collect data from various enterprise repositories, including CRM, first-party, third-party, e-commerce, off-line, loyalty, behavioural, web, email and social interaction data. Then cleanse and prepare that data for use in building enterprise data models.
A central customer profile is only useful when you start acting on the rich data it contains. With Real-Time Customer Profile, you can match identities, store profiles, segment audiences and more, so you can turn data into actionable insights. And start building data-driven personalisation.