ADOBE REAL-TIME CDP FEATURES

Harmonised data access

Give teams across the organisation flexible access to actionable, up to date profiles and data, so they can confidently deliver consistent, engaging and personalised experiences.

Experience Data Model (XDM)

Standardise how customer data is managed across teams, systems and tools with an industry-standard, open-source data model that can be leveraged with B2C and B2B data from any channel.

Open-source model. Analyse consumer behaviour by tapping into an extensible channel-agnostic data model.
Interoperability. Apply a thorough understanding of data across all business units to increase consistency between applications.
Pre-built schemas. Power internal workflows using out-of-the-box B2B and B2C data schemas or customise them to intake insights faster and fulfil your unique enterprise data needs.

Data preparation

Validate data to ensure cleanliness and integrity during the ingestion process.

Data transformation. Apply manipulation functions — such as string, numeric and data manipulation — to augment data pre-ingestion.
Customised calculations. In advance of mapping to XDM, create custom calculated fields that can be assigned to attributes.
Preview. View the data as it is manipulated for verification.

Monitoring

View the journey of your data — from ingestion to activation — to ensure that you reach your goals.

Dashboard views. See data from sources, identity service, real-time customer profiles, audiences and finally — as it makes its way to activation — via destinations.
Easy filtering. View data by type, such as customer and account, prospect and account profile enrichment.
Status update by stages. View specific metrics and statuses depending on the stage of your data.
Notifications. Receive specified notifications and alerts based on specific conditions.

Real-time customer profile data

Establish a consistent customer view with a single, unified profile created from both online and off-line sources. Profile data can be validated by building profile snapshots, metrics and detailed views.

B2C, B2B and hybrid profiles. Link B2C customer data and B2B account data within a single unified profile that spans audiences and lines of business.
Warehouse-specific workflows. Create and enrich audiences directly from customer data warehouses using a federated approach to minimise data movement.
Real-time. Update profiles instantly as customers interact with your brand.
Validation and dashboarding. Validate and understand profile data through profile snapshots, metrics and detailed views.
Differentiated data for use cases. Maintain separation between customer and prospect profiles for flexibility in supporting various marketing motions.

Use case playbooks

Accelerate time to value by leveraging a catalogue of pre-defined, marketer-friendly workflow templates that allow teams to quickly ideate and stand-up new campaigns.

Industry-specific playbooks. Browse a catalogue of more than 40 turnkey playbooks curated by industry for business-focused prioritisation.
Auto-translated marketing goals. Use a customisable package of technical artefacts that can be integrated into an existing experience data model.
Marketing and technical team collaboration. Facilitate use-case prioritisation with IT teams and align marketing strategy to enterprise KPIs via in-product workflows.

Product Support Agent

Empower your teams to quickly and easily troubleshoot, diagnose and escalate product issues with Product Support Agent. Tap into interactive guidance for more efficient self-service support — powering faster time to resolution and increased productivity.

Troubleshooting. Use natural language prompts to get quick answers to common questions based on expert-curated documentation.
Case creation. Initiate support cases directly from AI Assistant, which automatically captures contextual insights such as chat logs, IDs and issue descriptions for accelerated case resolution.
Case tracking. Seamlessly track the status of your support cases.