ADOBE JOURNEY OPTIMIZER

Personalised journeys for customers moving in real time.

With Adobe Journey Optimizer, you can manage scheduled omnichannel campaigns and one-to-one moments for millions of customers from a single application — and the entire journey is optimised with intelligent decisioning and insights.

Adobe Journey Optimizer unlocks true personalisation at scale.

Natively built on the industry-leading Adobe Experience Platform, Journey Optimizer lets you manage inbound customer engagement and outbound omnichannel campaigns in one cloud-native application.
 

  • A unified, real-time customer profile with identity resolution and segmentation at scale.
  • Email, push, SMS, in-app and Internet of Things (IOT) messaging at speeds of up to 90 million messages per hour and tens of millions within minutes.
  • Intelligent offer decisioning selects next the best offer based on real-time customer behaviour.
  • Modern digital asset management fuels content velocity by connecting sources of content directly to channels of execution.
  • Extensible across Adobe Experience Cloud, enterprise content and data applications.

Optimise the omnichannel customer lifecycle.

Real-time experiences, real-time customer action.

Create the foundation for personalised journeys with a unified customer profile and real-time insights.

Real-time journey orchestration.

Orchestrate and automate journeys based on real-time behaviour, contextual changes or business signals.​

Real value added to the customer journey using AI.

Personalise engagement at scale with centralised decisioning, experimentation and intelligence. ​


Evolve how you deliver experiences and define journeys.

Simplify management

A single application for omnichannel campaigns and real-time engagement.

Improve engagement

Personalised content based on profiles updated in real time.

Increase conversion

Data-driven insights with instant views into journey progression.

Speed time to market

Modern UX with journey templates and AI-powered workflows.

Scale as you need

Cloud-native scalability and agility with API extensibility.

2022 Gartner Magic Quadrant

Gartner names Adobe a Leader in multichannel marketing hubs.

Citing the advantages of the real-time profile updates and advanced segmentation, Adobe leads the competition in the 2022 Gartner Magic Quadrant for Multichannel Marketing Hubs report.

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