REPORT

Adobe named a Leader in Email Marketing Service Providers.

Learn why Adobe is recognised as a Leader in The Forrester Wave™: Email Marketing Service Providers, Q1 2026.

Adobe believes its position as a Leader in The Forrester Wave™: Email Marketing Service Providers, Q1 2026 report reflects its vision to bring together data, content, decisioning and delivery to make every message more relevant and human.

  • Adobe Journey Optimizer delivers relevant, human experiences at scale with real-time engagement that reflects each customer's context and moment.
  • Adobe AI Assistant builds complete, brand-compliant messages, while Experimentation Agent summarises test results, explains performance drivers and recommends tests.
  • In-product notifications and tooltips protect compliance and build marketers’ skills within their workflows, supported by a responsible approach to AI.
  • Customers express confidence in Adobe’s stable, scalable multichannel support and value the ability to test new features.

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The Forrester Wave™: Email Marketing Service Providers, Q1 2026