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Best Buy on the new rules marketers must play by.
Best Buy's Milena Krasteva explains why influencing AI systems is now the playbook — and why it’s as important as influencing customers.
The mindset shift guiding HP's marketing playbook.
HP's Horacio Miranda explains why teams need to “storm” before they transform and what that means for AI's role in marketing.
Air India is building an AI agent for customers.
Dr Satya Ramaswamy, former CIO at Air India, on why agentic AI power depends on trust — and the plan for an AI agent for every customer.
AI demands collaborative leadership in marketing.
Intuit's Mos' Okediji discusses collaborative leadership in the AI era and why AI-driven change demands people-first change management.
Generative AI set Vanguard up for agentic success.
Vanguard’s experience with generative AI laid the foundation for agentic AI, with people guiding every outcome.
What changes when AI agents become customers.
Lumen's Moria Fredrickson explains why brands must design for both AI agents and people while keeping storytelling a uniquely human skill.
AI agents are reshaping the CMO’s job.
Lenovo's CMO explains why marketing to AI agents is now core to the job and where human judgement still leads.
Improving targeted messaging with AI.
Pernod Ricard CIO Hélène Chaplain shares how AI enables more targeted messaging and stronger value propositions in marketing.
Boosting marketing ROI with AI.
Anil Chakravarthy, President of the Customer Experience Orchestration Business at Adobe, shares how brands are using AI to boost ROI and customer engagement.
