A two-part deep dive into customer data platforms.

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The customer experience in finance has evolved, and customers want their banks and insurance companies to provide a tailored, relevant experience. Read our two-part series The True Value of Real-Time Personalisation.

In part one, we show how customer data platforms (CDPs) help established financial businesses offer personalised service at an individual and more competitive level.

In part two, explore the qualities of modern CDPs, including data privacy and governance, and how they can give financial organisations a much-needed competitive edge.

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