Email is as important as ever — maybe even more. But you can’t just use the same old email marketing strategy to succeed. Forget what email used to be. The technology behind tomorrow’s email marketing is letting you take charge today.
Adobe was named a Leader in Cross-Channel Campaign Management. See why we think we stand out. Read the Forrester Wave™️: Cross-Channel Campaign Management, Q1 2018.
In today's experience-driven culture, your customers expect more from email than lacklustre messages, bad timing or impersonal communication. If you can't prove that you know and respect them by sending the right messages at the right time, your emails will end up in the junk folder. You need an email strategy for today’s expectations and you need the technology to blow those expectations away.
Excite your customers by developing your email strategy with them in mind. Then let that strategy guide your priorities and help you always deliver the right message.
Get the context you need by bringing customer engagement, preference and cross-channel data together. Then use that data to be sure your emails are relevant.
Combine data with beautiful design to create truly compelling messages. Then use contextual info dynamically to make it even more useful.
Send emails that respond to customer needs and behaviours at just the right time. Then meet your customers wherever they are in their journey.
In a perfect marriage of automation and personalisation, the travel deals site draws on customer preferences to send just the right holiday deals to their customers.
Focusing on one-to-one email marketing using customer data, segmentation and personalisation allowed the auto manufacturer to improve open and click rates by 200%.
Easily personalise your customer email programmes with Adobe Campaign.
Use the power of email to engage and nurture your best sales opportunities with Marketo Engage.
We know that email is critical to your marketing efforts, but it’s not always easy to execute. Adobe can support you by allowing you to create and deliver consistent, contextually relevant and measurable email campaigns at scale.
Consumers traverse the online and off-line worlds effortlessly and expect their experience to be consistent and relevant. In this cross-channel world, Adobe helps you to integrate, execute and measure omnichannel campaigns.
You want to deliver one-to-one dynamic content across all channels to each individual. Adobe can help you to optimise offer management, delivery and performance for every customer, driving revenue and enhanced customer experiences.
Choosing the right technology to add to your marketing stack is one of the most important decisions you can make. But it can also be daunting. With different vendors offering different things, it’s difficult to get a holistic picture. That’s why we’ve created a buyer’s guide with everything you need to make an informed decision in your search for campaign management technology.