Despite the immense challenges during the pandemic, there is a silver lining. More businesses made much-needed transformations and more people tried — and liked — digital experiences.
Consumers discovered that great digital experiences could recreate the in-person connections they craved — opening up opportunities for businesses to forge even deeper connections going forward. And that, like really good ice cream, will keep their customers coming back for more.
When the pandemic forced Ben & Jerry’s scoop shops to temporarily close and people limited trips to the grocery story, getting their ice cream got a lot harder. So the company pivoted to home delivery in a very unique way. They quickly created a “Food Pairings” campaign, thoughtfully pairing inventive new flavours with popular delivery meals. But that created a need for an immense amount of authentic and local photography for their 150 flavours and 38 markets — reassuring customers that the ice cream wasn’t travelling far and wouldn’t arrive as “ice cream soup.
They got all that photography without shooting a single scoop of ice cream. Using Adobe Dimension, they were able to create 3D renderings of ice cream that looked stunningly realistic, then with backgrounds from Adobe Stock, composited a 3D pint onto a 2D image. Doing a small photo shoot, they captured enough environmental shots to serve as background images. When combined with the 3D Dimension renderings, the results were astounding. They were able to produce all the assets they needed in a remarkably short time — and gain greater control over them, which will serve them well into the future. Learn more about Ben & Jerry’s story.