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What does it take to transform a bank into a benchmark for digital innovation?
Ravi Santhanam, Group Head, CMO, Head-Direct to Consumer Business at HDFC Bank, shares how India’s largest private sector bank is redefining customer experience through technology, data, and bold leadership.
In this episode of The CMO Show, Ravi reveals how HDFC Bank is leveraging India’s unique digital infrastructure to deliver hyper-personalised services, disburse loans in seconds, and empower both customers and employees. From MarTech to AI, Ravi’s story is a masterclass in how marketing can drive measurable impact, fulfil demand, and lead change across an entire organisation.
Speakers
Mark Jones
Podcast host
The CMO Show
Ravi Santhanam
Group Head, CMO, Head-Direct to Consumer Business
HDFC Bank
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Redefining customer experience with HDFC Bank
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CardDescription
Ravi Santhanam, CMO, reveals how India’s largest private sector bank is leveraging AI and MarTech to deliver hyper-personalised services, disburse loans in seconds, and empower both customers and employees.
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caas:content-type/podcast
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caas:content-type/podcast
publishDate
2025-06-27
