Why AI is the key to marketing’s creative comeback.

AI trends in retail and consumer goods.

Understand the actions retail and consumer goods brands must take to turn AI investment into personalised, consistent, end-to-end shopping experiences.

Best Buy on the new rules marketers must play by.

Best Buy's Milena Krasteva explains why influencing AI systems is now the playbook — and why it’s as important as influencing customers.

The mindset shift guiding HP's marketing playbook.

HP's Horacio Miranda explains why teams need to “storm” before they transform and what that means for AI's role in marketing.