Today, OpenAI launched ChatGPT Work, a new platform that can now gather context from the tools teams already use, take action across them, and turn goals into finished work. Adobe is already there.
We are excited to announce that the Adobe Marketing Agent is now generally available in the ChatGPT plugin directory - bringing your Adobe CX Enterprise data, content and workflows directly into ChatGPT Work and Codex, so your team can access campaign performance, audience insights and journey intelligence, allowing teams to manage brand-consistent experiences without leaving the conversation where work is already happening.
Adobe Marketing Agent is featured as a marquee use case in OpenAI's launch of ChatGPT Work. In the demo video, a marketer calls on Adobe Marketing Agent to pull current performance across channels and audience segments, and uses those insights to update a campaign performance presentation with key metrics, trends and recommendations - all in a single workflow.
Transforming the way marketers work.
With Adobe Marketing Agent now generally available within ChatGPT Work and Codex, marketing teams can get faster insights from their Adobe data, analyze and optimize journeys, and manage brand-consistent experiences. Your marketing managers, analysts, campaign leads, and business stakeholders can all access the same Adobe intelligence where the work is already happening.
For marketing leaders, that means democratizing access to insights that used to require a dedicated analyst or a round-trip to a dashboard. For practitioners, it means getting answers in seconds rather than waiting for a report to be pulled.
What you can do with Adobe Marketing Agent today.
Adobe Marketing Agent connects ChatGPT Work and Codex to Adobe Experience Platform insights, Adobe Customer Journey Analytics metrics, Adobe Real-Time CDP audience intelligence, Adobe Journey Optimizer orchestration, and Adobe Experience Manager content. Here's what that looks like in practice:
Campaign performance, on demand.
Ask Adobe Marketing Agent to pull the metrics that matter - page views, conversion trends, cross-channel performance – without shifting context. A campaign manager preparing for a weekly review can create a visual breakdown of last month's results, trend it over time, and identify what's driving performance, all in the same conversation used to draft the deck.
Audience intelligence, in plain language.
Uncover audience duplicates and overlaps, check which segments have grown or shrunk recently, and confirm which audiences are activated across destinations and journeys. Decisions that used to require an analyst can now happen in the flow of a planning meeting.
Journey monitoring and conflict detection.
See all live journeys at-a-glance, identify journeys that haven't been refreshed recently, and detect audience overlaps and scheduling conflicts before they cause message oversaturation. Adobe Marketing Agent gives campaign and ops teams a real-time view of what's running across email, mobile, and web channels, identifying where there are risks, gaps, or opportunities to optimize.
Content discovery and brand governance.
Search and surface Adobe Experience Manager assets - images, videos, content fragments - using natural language directly in ChatGPT. A content strategist can find the right assets for a campaign brief, confirm they meet brand and compliance standards, and move from discovery to activation without switching tools. The same governance layer extends to agentic content creation and migration, ensuring that every AI-generated or edited experience stays anchored to your brand and design foundations at scale.
The marketing intelligence layer for ChatGPT Work and Codex.
Until now, enterprise marketing has moved at the speed of human coordination with briefings, approvals, handoffs, and tool-switching between every step. That limitation is quickly disappearing. Adobe Marketing Agent makes Adobe’s platform accessible wherever teams are already working, so the systems that hold campaign data, audience intelligence, content, and journeys are no longer separate from the conversation where decisions get made. The organizations that lead in this next chapter won't be the ones that adopted AI earliest. They'll be the ones that connect it to the systems where their business actually runs. Adobe Marketing Agent in ChatGPT Work and Codex is that connection - and as OpenAI's platform grows, Adobe's presence within it will too.
