Rachel Thornton

Adobe Enterprise CMO

Rachel Thornton is committed to helping businesses create amazing customer experiences at the intersection of marketing, creativity and AI. As Chief Marketing Officer for Adobe's enterprise business, Rachel is responsible for Adobe's global enterprise Digital Media and Digital Experience marketing.

Rachel develops marketing, messaging, positioning strategies and activations that expand awareness of Adobe as the world's best marketing and AI platform for delivering brand-changing customer experiences. Her team amplifies Adobe’s unique enterprise story in ways that energize, celebrate and empower CMOs and experience makers worldwide.

Rachel has more than 25 years of experience in B2B technology marketing, having held leadership roles at Amazon/AWS, Salesforce, Cisco Systems and Microsoft. She has deep experience building and scaling enterprise marketing, customer acquisition, and self-service revenue contributions.

Read the latest from Rachel Thornton.

Personalized experiences for millions of fans.
Discover how Adobe is combining data, creativity and AI technology to drive next-level fan engagement for the Premier League.
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Turn AI ambition into CXO execution.
Adobe CMO Rachel Thornton on the data foundation, agentic capabilities, and leadership decisions that make true CXO possible.
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Adobe and LinkedIn: AI skills for marketers.
Adobe’s Rachel Thornton and LinkedIn’s Jessica Jensen strike a conversation on their unique AI skills initiative for marketers.
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How brands win with human and agent audiences.
Human, agent, and agent-to-agent marketing aren’t separate strategies. There are three modes of engagement every brand needs to navigate.
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Agentic AI and the future of marketing.
How agentic AI is reshaping CXO, brand visibility, and customer engagement — and what marketers must do next.
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DICK’S Sporting Goods personalizes athlete engagement.
DICK’S Sporting Goods and Adobe partner to deliver personalized athlete experiences.
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