Rachel Thornton

Rachel Thornton is Adobe’s chief marketing officer for the enterprise business, helping organizations deliver exceptional customer experiences at the intersection of marketing, creativity, and AI. She leads strategies and activations that position Adobe as the leading marketing and AI platform, while energizing and empowering CMOs and experience makers worldwide.

With more than 25 years in B2B technology marketing, Rachel has held leadership roles at Amazon/AWS, Salesforce, Cisco, and Microsoft. She has built and scaled enterprise marketing, driven customer acquisition and revenue growth, and led go-to-market strategies across field marketing, advertising, sports marketing, and events, including marquee experiences like re:Invent and Dreamforce.