Stop switching tabs, start making decisions with Adobe Marketing Agent for Microsoft 365 Copilot.
For years, the promise of AI in marketing has outpaced the reality of how marketing teams actually work. The data existed. The insights were there. But they lived in platforms that required specialists to access, dashboards that required time to interpret, and workflows that required marketers to stop what they were doing and go find the answer.
According to our 2026 AI and Digital Trends report, 75% of organizations cite data integration and quality as their top challenge for implementing agentic AI. Yet, 63% expect agentic AI to give employees more time for strategic and creative work.
Adobe Marketing Agent for Microsoft 365 Copilot is how both of those realities become true at the same time — and it’s now generally available for use. There’s no new platform to learn. No context switching. No waiting on a data pull. Just an AI agent that acts inside the workflow you already live in.
Agentic AI that meets marketers where they are.
Adobe Marketing Agent for Microsoft 365 Copilot gives teams direct access to Adobe’s customer experience orchestration expertise in Microsoft Teams, Word, PowerPoint, and Excel.
Instead of asking marketers to go to the data, Marketing Agent for Microsoft 365 Copilot provides access for first-party data in Adobe Experience Platform to surface insights, identify conflicts, flag issues, and generate outputs in natural language.
This isn’t just a new way to access data — it’s a new way of working. Here’s how marketing teams are putting Adobe Marketing Agent for Microsoft 365 Copilot to work across their most critical use cases.
- Shift from reactive planning to predictive precision. What once took hours of analysis across tools now happens in moments — enabling teams to plan with confidence and move at market speed. Instantly analyze historical performance, audience behavior, and channel effectiveness to build smarter, data-driven campaign strategies.
- Continuously track performance, surface critical signals, and identify what’s working — and what’s not — as it happens. Teams can reduce wasted spend and maximize impact without waiting for post-campaign reports.
- Move beyond isolated touchpoints to a complete view of the customer experience. Understand how journeys are performing end to end, identify high-impact moments, and uncover friction points that limit conversion. This enables marketers to take precise, timely action that improves engagement and drives measurable outcomes.
- Instantly surface the most relevant, high-performing assets for any channel, campaign or audience — reducing duplication, accelerating execution, and increasing the ROI of existing content investments.
Together, these capabilities redefine how marketing organizations operate. Instead of reacting to performance after the fact, teams can anticipate, adapt, and optimize in real time. The result is not just greater efficiency, but a step up in effectiveness — where every campaign, journey, and asset is continuously informed by data and improved.
Built on a foundation of enterprise trust.
Enterprise organizations don’t just need AI that works — they need AI that works within the boundaries of their business. That means respecting data permissions, maintaining compliance across regions, and ensuring that every action taken by an agent is transparent, auditable, and aligned to organizational policy. Adobe Marketing Agent is designed with this reality in mind, giving teams full visibility into how insights are generated and how recommendations are made.
Because it’s built on Experience Platform, Adobe Marketing Agent operates on governed, consented first-party data rather than fragmented or opaque sources. This ensures that every insight and action is grounded in data that enterprises already trust, while maintaining strict controls over how that data is accessed and used within Microsoft 365 environments.
This is agentic AI the way enterprise organizations need it to be — powerful enough to take autonomous action and governed enough to deploy with confidence.
A new operating model for modern marketing teams.
This marks a fundamental shift in how marketing gets done. Instead of chasing insights across systems, waiting on reports, or relying on specialized teams to unlock data, marketers can now move at the speed of thought — with intelligence embedded directly into the tools they already use every day.
Adobe Marketing Agent for Microsoft 365 Copilot doesn’t just make workflows more efficient — it transforms them. By closing the gap between insight and action, it enables organizations to unlock the full value of their data, content, and people.
Join us at Adobe Summit 2026 to see Adobe Marketing Agent in action and learn more about the Adobe x Microsoft Partnership here.
Ankur Jain is director of product management and is responsible for driving Adobe's Digital Experience partner ecosystem product strategy, innovation, and integrations roadmap with strategic cloud technology and independent software vendor partners. Ankur has held product leadership positions to help drive product strategy and roadmap for various Adobe Digital Experience solutions and the partner ecosystem. As a solution leader for Adobe's partner ecosystem, he is responsible for decisions ranging from high-level product investments to product development guidance in support of joint customers’ ability to deliver compelling and personalized digital experiences. Ankur joined Adobe in 2009 from Trilogy, where he led product management and specialized in solving industry’s toughest problems and delivering business value through relentless innovation and technology-powered business services. Ankur holds a master's degree in business administration.
