5 reasons Adobe Summit is a must-attend event

Over the last 12 months, keeping pace with customer expectations has been its own unique experience. From the long-term adoption of remote work to heightened reliance on all things digital to enhanced technologies, rapidly evolving trends have pushed Experience Makers to reimagine the way we all do business.

And that makes right now the perfect time to dive into the immersive learning experience of Adobe Summit 2022.

Kicking off March 15, this free, virtual event will bring together the topics, themes, trends, and technologies powering modern experiences. With an eye on B2B and B2C customers’ right-now expectations — and what Experience Makers need to do to deliver — Adobe Summit will offer hundreds of sessions, training workshops, networking opportunities, and other touchpoints designed to inspire and educate.

“We want to empower this global community to reimagine the way they do business — how they think about, build, and deliver exceptional experiences,” says Mike Stiles, senior corporate event manager at Adobe. “We want to make sure attendees end their Summit experience ready to dive in — to rethink their current strategies and really sharpen their vision for the future.”

With more than 200 sessions and training workshops, virtual networking experiences, and plenty of opportunities to learn from leading-edge brands and innovators, Summit continues to set the pace for forward-thinking Experience Makers.

By being part of this year’s event, you’ll:

#1. Discover how top brands create a loyal audience.

Through themed sessions and tracks, training workshops, and live Q&As with Adobe experts, Summit attendees will have an opportunity to learn from product leaders and innovators. Preview the latest Adobe products and features, deepen your knowledge of existing capabilities, and gain critical insights and how-to’s that will help you elevate every experience.

Beyond just our Adobe experts, this year we will again welcome a host of global influencers and Experience Makers from Dell, IBM, Accenture, Deloitte, and more. They’ll also be accessible through a variety of networking experiences, including Braindate. This dynamic platform enables Summit attendees to engage with peers and industry leaders from around the world through attendee-generated one-to-one and small group conversations surrounding key industry challenges. Attendees can also use the platform to chat live with peers during Summit sessions.

While these diverse sessions and touchpoints speak to industry-specific and functional trends, hurdles, and key learnings, all ladder back to our collective goal – creating customer loyalty through exceptional experiences.

“With heightened customer expectations and the increased demands on digital experiences, creating these highly-relevant, high-value experiences is top-of-mind for Experience Makers, no matter their industry or role,” Stiles explains. “This year, we’re incredibly focused on giving Summit attendees the tools, understanding, and actionable insights they need to meet customers where they are right now.”

#2. Stay ahead of the customer experience curve.

This year’s sessions and training workshops span 10 themed tracks:

• Analytics for Customer Journeys
• B2B Marketing
• Content Management for Personalized Experiences
• Customer Data Management
• Developer Ecosystem
• Digital Commerce
• Marketing Workflows and Collaboration
• Omnichannel Marketing and Optimization
• Personalization at Scale
• Trends and Inspiration
• Industry Content

Using the session catalog, you can browse and filter sessions and training workshops to build a customized Summit agenda based on your interests and job function, as well as the Adobe products you’re most interested in. Session and workshop descriptions also include industry, audience type, and technical level, making it easy to create your ideal schedule.

Even if you can’t attend every session or training workshop on your list, you’ll still have an opportunity to engage via Summit’s on-demand platform after the event. It’s another way to gain critical insights from some of the world’s most influential and innovative Experience Makers.

“Customizing your learnings is central to the Adobe Summit experience,” says Jennifer Garcia, global event marketing manager at Adobe. “We all want to create dynamic experiences for our customers and audiences — but that means something different to every attendee. By offering live chats, Q&As in Connect, and Braindate connections, we’re ensuring Summit participants walk away with exactly what they need to move their careers and their businesses forward.”

The session catalog is continuing to expand, so be sure and check back frequently to keep your agenda up to date.

#3. Get a sneak peek at Adobe’s new product capabilities — and vision for the future.

Adobe executive leadership — including Chairman, President, and CEO Shantanu Narayen and Anil Chakravarthy, President of the Adobe Digital Experience Business — will share their insights into the future of experiences, including Adobe’s unique vision for the future. Expect new product capabilities and feature announcements, plus a look ahead at how Adobe is helping customers grow and future-proof their businesses.

#4. Expand your network.

The Connect page will house peer-to-peer engagement and networking opportunities. Here, you’ll be able to engage with fellow members of the Summit community, including Adobe Experience Cloud users, partners, and experience professionals — including marketers, analysts, business leaders, developers, and more. Chat live with presenters during their session premieres, get answers to your burning questions during live Q&As with Adobe experts, or connect with product experts and sponsors through giveaways, special offers, and customer success stories.

#5. Make the most of your Adobe Experience Cloud investment.

By learning about the latest Adobe product features and capabilities, attendees will gain a greater functional understanding of their existing tech stacks, while also exploring opportunities to strategically expand through new integrations. These sessions help maximize your organization’s current investment while providing a broader look at what’s possible — and how leaders in your industry are creating and benefitting from next-level, Adobe-powered experiences.

The next step: register now. This year’s event will welcome Experience Makers from around the globe for opening remarks, Sneaks, and more, with dedicated sessions and keynotes for the Americas, EMEA, and APAC. Once you’ve registered, you’ll be able to browse the session catalog and begin to plan your own unique Summit experience.