Adobe Workfront named a Leader in The Forrester Wave™: Collaborative Work Management Tools, Q4 2022

Today, the independent analyst firm Forrester Research rated Adobe Workfront a Leader in The Forrester Wave™: Collaborative Work Management Tools, Q4 2022.

We believe this recognition directly reflects the success of our customers — the thousands of leading brands who utilize Workfront every day to help their teams deliver desired business outcomes by organizing and orchestrating work at scale. They are the primary reason “Adobe Workfront remains the leader in the market.”

In our view, Forrester’s acknowledgement also validates the Workfront journey to provide the foremost work management solution for the enterprise, where teams from all over an organization and from wherever they’re located collaborate to launch campaigns, deliver new products, coordinate client services, manage strategic programs, and much more.

Part of Adobe Experience Cloud, Workfront provides collaboration and automation to streamline the delivery of personalized customer content and experiences. Connecting the Adobe stack with Workfront creates the system of record, and thus the system of choice, for marketing and creative teams.

Businesses struggle to meet rising customer expectations

Forrester’s recognition of Workfront comes at a time when organizations are facing immense pressures to meet the relentless pace of an accelerating market, ever rising customer demand, and the need for organizational alignment. Added to these pressures are the disruptions of the past two years, which have forced enterprises to reengage the challenges of delivering seamless customer experiences, managing hybrid teams, and connecting employees to their work in meaningful ways.

Due to these macro forces, business leaders have come to realize that they need to transform how their teams operate, coordinate, and deliver. Leaders want to be able to proactively manage their organization’s work with the same precision and visibility that they manage the company’s finances, IT infrastructure, or customer records.

Unfortunately, to cover this work management gap, most organizations rely on a disjointed mix of manual applications like email, spreadsheets, chat, and point solutions. This creates a disconnected work stack that is labor-intensive to maintain, time-consuming to provide visibility, and results in slow response to market shifts and potentially forfeits revenue opportunities.

A new path forward — collaborative work management for the enterprise

Adobe Workfront, the leading collaborative work management solution, connects the enterprise and creates the single source of truth to optimize workflow across delivery efforts. Workfront unlocks key business capabilities that leading brands use to outcompete their peers.

• Streamline demand. Actively manage intake and requests, align work to strategy, and centralize work in a single place.
• Plan efficiently. Allocate budget to priorities, optimize resources, and iteratively balance portfolios.
• Collaborate across divisions. Keep teams productive, execute with agility and cross-functionally, and track work in progress.
• Deliver against strategy. Measure productivity, ensure quality and compliance, and optimize time to market.

Workfront enables all your teams to work how they need to work, and the Forrester report states that Workfront “differentiates itself with robust architecture that supports multiple personas from executives to team members, connecting disparate work in a single ecosystem to align strategy with delivery regardless of approach.” In other words, all your teams can finally work together in one place, with visibility and collaboration up and down and across your enterprise.

As your operations expand and your work management needs mature, Workfront grows with you, no matter the volume or scale. We think Forrester’s profile on Workfront reinforces this position: “Adobe Workfront excels in work creation, asset creation and management, and support for work at scale in global deployments.”

The digital economy is evolving at its fastest pace in history, and successful companies must deliver measurable and impactful outcomes with speed and agility to win in the market.

To change what you deliver, you must first change how you deliver. Adobe Workfront helps leading brands do just that.

Here is your complimentary copy of the full report: The Forrester Wave™: Collaborative Work Management Tools, Q4 2022.