Adobe for Business Blog | Digital Marketing Insights & Trends

  • Reimagining customer experience with agentic AI.

    Discover how Adobe CX Enterprise uses AI-powered tools and workflows to power personalized, end-to-end customer experience orchestration.

  • Adobe CX Analytics for smarter personalization.

    Use AI-powered customer experience analytics to unify your data, optimize journeys, and improve marketing performance in real time.

  • Scale content production powered by 3D Digital twin and generative AI.

    Learn how Adobe and NVIDIA use the 3D digital twin and generative AI to produce accurate, on-brand marketing content at scale.

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  • Apply now for 2027 Adobe Experience Maker Awards.

    Submissions are open. Apply in up to three of ten categories and earn global recognition for breakthrough work powered by Adobe CX Enterprise.

  • Reimagine marketing automation with Marketo Engage.

    What happens when AI reasons across customer, account, and buying-group signals to continuously decide what to do next.

  • Scale B2B marketing with Adobe Marketo Optimizer.

    Learn how Marketo Optimizer turns isolated signals into continuous, cross-channel buyer journeys using your existing Marketo Engage data.

  • Get campaign-ready drafts from Coworker for teams.

    Your brand kit, audience data, and prompt set the ceiling on output quality. Here's how to get all three right before you generate.

  • Boost your manufacturing brand's AI visibility.

    Learn how to improve your brand's presence in industrial AI search while ensuring accurate, consistent representation.

  • The NHL brings personalized hockey to 200 million fans.

    The NHL scales personalized fan experiences in 147 countries with Adobe AI and GenStudio.

  • Turn buyer signals into pipeline — fast.

    Adobe Marketo Qualifier gives BDRs AI-powered insights and personalized engagement tools to act on buyer interest while it is still high.

  • Trusted enterprise AI starts with content.

    Explore the content infrastructure that helps enterprise AI find authoritative knowledge and deliver more trustworthy answers.

  • Lessons from companies that successfully scale AI.

    Explore the five behaviors that help AI Leaders turn pilots into sustained, scalable initiatives and generate greater business value.

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