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REPORT
This year's report explores how generative and agentic AI shape experiences, highlights gaps and offers insights to help brands keep pace.
CORT reaches 95% unique audience with targeted ads
CORT reaches 95% unique audience with targeted ads managed with Adobe Advertising Cloud.
Yemeksepeti drives 15% higher overall conversion
Yemeksepeti improves customer experiences and boost conversion across screens with Adobe Analytics
STV push notification conversion rate grew from 3% to 26%
STV increases revenue and attracts viewers with compelling customer experiences driven by Adobe Analytics for Video.
How leading brands put agentic AI to work.
Merkle, Lenovo and Cox Communications demo Adobe AI across shopping, analytics and content.
How autonomous decisioning is reshaping marketing.
Build robust and effective AI ecosystems. Here's how leaders can move beyond automation to decision intelligence and agentic implementation.
Adobe Acrobat for PDF accessibility.
Meet PDF accessibility requirements at scale with Adobe Acrobat's AI tagging, compliance checks and automation.
How agentic AI is transforming marketing workflows.
Agentic AI is doing more than automating tasks. Learn how it boosts performance, reduces uncertainty and reshapes marketing collaboration.
Agentic AI for smarter customer engagement.
Explore how agentic AI helps marketers automate workflows, personalize journeys, and scale customer engagement with greater speed and impact.
Turn search visibility into brand visibility.
Understand how organisations can use AEO and GEO to maintain and grow their search presence.
Celonis turns web performance into growth.
Celonis rebuilds web experience with Adobe to deliver faster, more relevant customer journeys.
Test for AI hallucinations, bias and brand risk.
Learn how to build AI testing frameworks that catch errors, reduce bias and keep content on-brand and compliance-ready at scale.
Enhance brand discovery through knowledge graphs.
Learn how structured website information helps LLMs and search engines find your brand and surface it in relevant results.
