A: ● Know your audience. Understand who visits your website and what devices they use to view it. If an organization already has user or customer data to share with their design agency, this information can inform the website design process. If the agency is creating a custom website design from scratch, an organization may have to make some assumptions about its audience and adapt the site as data comes in.
● Understand your visitors’ goals. Consider why users come to your website. Maybe they are new customers trying to learn who you are as a brand and what you have to offer. They could be returning customers coming back to buy more products, find more inspiring content, or pursue additional education. Once you understand your visitors’ goals, you can design a web experience that accomplishes those goals in an easy, visually appealing way.
● Map your content. First, take stock of what types of content you already have at your disposal, then strategize how to use it effectively on your site. Consider search engine optimization (SEO) and how your content links to and from your web pages. Discover the terms your audience is searching for — using these terms can make it easier for your customers to find what they need, creating additional opportunities for conversion.
● Remember accessibility. As you design your website’s front end and back end, consider what elements might be challenging for people with disabilities, and add features to accommodate them.
● Be comfortable with your content management system (CMS). If you are creating content at scale, you need a way for many different people to push that content to your web pages. With a content management system, designers can create website templates that allow anyone to quickly create new pages and share up-to-date content.