REPORT

Adobe 2024 Digital Trends

  • Hyper-personalisation at scale with AI agents.

    NatWest Group CMO Margaret Jobling shares how AI agents deliver hyper-personalised content at scale and reshape how marketers engage customers.

  • Simplify your video production process and collaborate from anywhere.

    Use Frame.io in Adobe Premiere Pro to address stakeholder feedback, edit video content and work with team members — without leaving Premiere Pro.

  • News Corp Australia uses Adobe Real-Time CDP to help advertisers

    Stefania Accardo, Head of Data Technology at News Corp Australia, discusses Adobe Real-Time CDP and strategies for adapting to changes in third-party cookies.