Data in Experience Platform is organized into a common set of schemas known as Experience Data Model (XDM). XDM provides open, standardized, extensible schemas to represent all experience data, thereby enabling immediate semantic understanding of cross-channel data and fostering an ecosystem of pre-built insights and services. XDM is a formal standard, published in JSON Schema, enabling data interoperability in Adobe Experience Platform. A schema registry and schema design tool are provided to manage and extend XDM to fit your needs.
Experience Platform also helps to govern and control how data is used. Data in today’s world is subject to government regulations, contractual restrictions and your internal policies that limit data usage, and those often come with penalties or adverse consequences for your non-compliance. The business value you can derive from your data is very much controlled by your ability to know what data you have and where it came from, to catalog and categorize it, and to manage the myriad of regulatory, contractual, and policy limitations on its use.
Adobe Experience Platform was built with these considerations in mind; that is why it provides robust, powerful data governance framework that you can use to manage compliance with regulations such as GDPR, restrictions, and policies controlling the use of your data. With Adobe Experience Platform, you can catalog and categorize your data and define policies for how different categories of data can be used.