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Adobe Resource Center

Enterprise-level marketing resources, tools, videos, webinars, and more. Discover content tailored to your business goals by product, industry, or type.

REPORT

This year's report explores how generative and agentic AI shape experiences, highlights gaps and offers insights to help brands keep pace.

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ARTICLE

Latest innovations in Adobe GenStudio for Performance Marketing.

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  • A complete guide to data warehouses

    Data warehouses store information from multiple sources in one place, allowing teams to easily share and analyse their data for better business intelligence.

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  • Costa Crociere increases cruise bookings by 10%

    Costa Crociere provides personalised web experiences built on Adobe Experience Manager

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  • Adobe Digital Economy Index: UK 2022 Spending Increased Compared to 2019

    The Adobe Digital Economy Index analysed billions of UK transactions and found consumers spent £110.6B online in 2022 in response to retail discounts.

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2369 results

2369 results

2369 results

  • Best Buy redesigns marketing for AI-driven discovery.

    Best Buy evolves content and workflows to succeed in AI-driven discovery with Adobe.

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  • How to evaluate AI before you scale it.

    Learn four ways to assess AI solutions before they become part of your workflows, data systems and brand outcomes.

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  • Lumen scales on-brand content to drive a 44% brand lift

    Lumen Technologies efficiently scales high-quality, brand-aligned content using Adobe Express.

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  • How brands win with human and agent audiences.

    Human, agent and agent-to-agent marketing aren’t separate strategies. There are three modes of engagement every brand needs to navigate.

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  • Intuit reshapes marketing for humans and agents.

    Intuit explores new marketing craft for an AI audience.

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  • Deliver experiences that drive pipeline growth.

    Discover how Adobe’s two powerful tools work together to turn every B2B customer interaction into a confident buying decision.

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  • Embedding ethical AI across the enterprise.

    Discover how Adobe integrates responsible AI into business workflows with transparency, provenance, and trust at the core.

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  • The AI shopping gap — explained.

    Discover how AI agents can nurture customers throughout the purchase journey rather than being a passive interface.

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  • Brand visibility is the new competitive advantage.

    Content has two audiences now: people and AI agents. Here's why brand visibility is the new game and the infrastructure that wins it.

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1 - 9 of 2369 results