German, French and UK businesses are becoming more effective at harnessing and customer information and using those insights to create better customer experiences. But there are clear differences in their motivations and methods for becoming more proficient in data management. Read Mind the intelligence gap to learn why:
- UK business leaders are focused on gaining greater access to real-time customer intelligence.
- France leads the way on driving customer experience excellence using AI and machine learning.
- German businesses concentrate their data-related efforts on ensuring data protection.
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