The power of one
MG Motor leveraged the power of Adobe Experience Cloud, becoming the first OEM in the automotive space in India to use Adobe Experience Cloud in its entirety to create end-to-end solutions.
The first step was to consolidate all its digital properties, including its brand website, dealer websites and digital screens on a common platform. MG Motor achieved this using Adobe Experience Manager. It was also crucial that when customers interacted with the brand on any of its digital properties, they had a consistent, uniform experience. The company used Adobe Experience Manager to facilitate the flow of content across different devices such as mobile phones, tablets and desktops, thereby eliminating the need to redesign and recreate content to suit different formats and screens.
Adobe Experience Manager also helped MG Motor create live replicas and customise all dealer websites. In a span of just 10 days, more than 50 dealer websites went live. Digital screens at local dealerships are another important point of interaction for consumers. Adobe Experience Manager Screens once implemented will help MG Motor publish dynamic, interactive and consistent experiences to these screens.
The digital interactions between the brand and customers across these various channels are captured by Adobe Analytics. The insights gathered from these interactions are then leveraged to further deliver personalised customer experiences using Adobe Target.
By using data generated by Adobe Audience Manager, second-party data collected from dealers and dealer websites and third-party data, MG Motor will aim to increase segment size and reach.