Marketers working in Claude Design are able to ideate and produce rich, customizable content. This week, Anthropic announced the ability to export HTML files directly from Claude Design to Adobe Experience Manager and Adobe Journey Optimizer, further reducing the production time for visual content. Deploying that design into a content management system or a campaign platform used to include multiple download, conversion and upload steps, but we’ve closed that gap for Adobe customers.
Adobe Experience Manager and Adobe Journey Optimizer are now available as workflow destinations in Claude Design’s new “Send to” export feature. Customers can push a design from Claude directly into either system with a single click — no download, reconstruction or context-switching required. Adobe Express is also included in the launch, giving creative teams a full end-to-end path from Claude ideation into Adobe’s creative and marketing product suite.
Bring a Claude-designed page into Adobe Experience Manager for governed enterprise delivery and optimization.
When an asset moves from Claude Design into Adobe Experience Manager, it doesn’t just enter a standalone content management system. It enters the enterprise governance layer that includes brand controls, content compliance, GEO, SEO and performance signals, data residency, and the approval workflows to keep digital properties accurate at scale. The design becomes a managed, brand-ready experience, truly streamlining the creation to publication workflow.
Enterprise teams cannot sacrifice brand effectiveness and value for speed. The connection between Claude Design and Adobe Experience Manager is grounded in brand context, connected to optimization signals and part of a governed content supply chain, delivering the right combination for today’s enterprise marketers.
Send a Claude message template directly into an Adobe Journey Optimizer campaign.
For email, the workflow is just as direct and efficient. Claude Design produces an HTML file that Adobe Journey Optimizer (AJO) can use immediately as a template.
That means a marketer or designer can develop an email concept in Claude, iterate on layout, test copy, get the visual right and push it to Adobe Journey Optimizer as a ready-to-use template. The email arrives structured for personalization, segmentation and activation.
This is a new entry point for email creation inside Adobe Journey Optimizer, with mobile and conversational updates on the roadmap. For teams whose creative process happens in Claude, the export to Adobe Journey Optimizer removes the barrier between where a design is built and how it is activated.
Adobe and Anthropic: Redefining agentic workflows for the enterprise.
Today’s launch is one expression of the deeper collaboration and co-innovation between Adobe and Anthropic. Experience Manager, Journey Optimizer, Customer Journey Analytics, Workfront and the Adobe Marketing Agent are all available Connectors in Claude. This feature expansion reflects our confidence in the partnership and the solutions we’re building together to deliver CX Enterprise transformation.
As the collaboration deepens, expect the connection between Claude and Adobe’s CX products to get richer and add more value to enterprise-grade Customer Experience Orchestration for mutual customers of Adobe and Claude.
Learn more about how Adobe Experience Manager and Adobe Journey Optimizer connect to Anthropic Claude.
Amit Ahuja is the Senior Vice President of Customer Experience Orchestration Platform and Products at Adobe. Prior to this role, Amit was responsible for Business Development and building Adobe's ecosystem. Amit has held several other roles within Adobe, including the Head of Emerging Businesses, General Manager of Adobe's DMP business, and several positions in Corporate Development. Amit joined Adobe via the acquisition of Macromedia, where he was in the Corporate Development Group, focusing on mobile and video. Amit began his career at Hambrecht & Quist as a technology investment banker and also spent several years at a technology start-up. Amit is a B.S. from the University of California, Berkeley, and an MBA from UCLA's Anderson School of Management.
