Creative and marketing professionals, as well as ad agencies are helping brands navigate AI transformation and need to move faster, deliver bigger ideas, and streamline operations, while staying on budget and navigating between fragmented technology stacks and growing client demands. Agencies need a better way to streamline their projects and client campaigns. Today, Adobe is announcing more advanced enterprise operations capabilities in Adobe Workfront, the industry-leading enterprise marketing work management application, to help agencies drive creative and operational excellence.
Organizations across industries — from enterprise teams to leading agencies, including Publicis, Omnicom, Dentsu, and Stagwell — use Workfront to centralize workflows and scale their operations in a unified system of record. Today, Adobe is bringing new innovations to Workfront that will help teams plan and collaborate on their client work from one place. With new capabilities to streamline operations such as planning project-based and retainer work, managing staffing plans, and having a connected view into resourcing and project financials, organizations can bring their work and operations together for better business and client outcomes.
Purpose-built for agency work.
Many agency workflows are trapped in disconnected task managers or rigid enterprise tools neither built for the way agencies work nor scalable for their overall brand or client needs. Adobe Workfront allows agencies to manage, track, and plan their operations and work, whether it’s a campaign, creative, or content for clients, in a flexible solution to do their best work.
Some of the capabilities include:
- Optimized agency resource and financial management: Manage resources effectively with features like rate cards for tracking costs, advanced assignments for real-time budget adjustments, and non-labor resources for scheduling assets like studio space or camera gear alongside people and timelines. Plan ahead with top-down capacity planning to align resources with contracts and retainers and use time-phased views to get insights into project financials over time.
- Streamlined workflow management and governance: Ensure consistency and accuracy with custom form and field enhancements, enforce governance with business actions, and tailor access levels with business profiles. Historical data tracing offers auditability and continuity into enterprise changes over time.
- Enhanced collaboration and operations: Drive seamless teamwork and operational efficiency with centralized workflows that eliminate silos, ensure clear accountability with advanced task management, and maintain alignment across teams with integrated prioritization tools. Leverage features like custom localization so you can create a globally consistent experience with flexible, user-driven translations.
- Scalable security with enterprise permissions: Scale confidently with advanced permission controls that safeguard sensitive data, enforce role-based access, and maintain compliance across complex organizational structures to ensure consistent security standards as your agency grows.
