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REPORT
This year's report explores how generative and agentic AI shape experiences, highlights gaps and offers insights to help brands keep pace.
CORT reaches 95% unique audience with targeted ads
CORT reaches 95% unique audience with targeted ads managed with Adobe Advertising Cloud.
Costa Crociere increases cruise bookings by 10%
Costa Crociere provides personalised web experiences built on Adobe Experience Manager
Virgin Atlantic makes personalised connections
Personalised experiences help Virgin Atlantic become the most-loved travel company.
Embedding ethical AI across the enterprise.
Discover how Adobe integrates responsible AI into business workflows with transparency, provenance, and trust at the core.
2026 CX Trends: Personalisation and Customer Comfort with AI
See how AI is reshaping customer experience in 2026 — from AI-powered search to personalised journeys and instant service.
From Insight to Action with Natural Language AI
See how Adobe Acrobat AI Assistant and Acrobat Studio turn enterprise documents into actionable intelligence.
Lumen builds trust for the AI discovery era.
Lumen builds credibility and relevance in AI search with Adobe LLM Optimizer.
AI-powered video workflows with Creative Cloud.
Join our live webinar to explore how localisation has never been faster or easier, thanks to AI-powered translation and Lip Sync.
VML turns campaigns into connected systems.
VML examines what agentic AI means for marketing journeys and campaigns.
How Wyndham enables personalised guest journeys.
See how Wyndham powers personalised guest journeys by understanding guest behaviour with Adobe Customer Journey Analytics and Quantum Metric.
The future of marketing starts with Adobe.
The world’s most iconic brands choose Adobe to help them to combine the powers of creativity, marketing and AI for real business results.
Content structure: The fuel for trustworthy AI.
Discover how structured content helps enterprises improve AI accuracy, reuse and scalability across business systems.
